Associate Director
OMD
Total years of experience :8 years, 7 Months
Heading the media Investments and holding a leadership role in the management of:
PepsiCo, McDonald’s, HP, Peugeot, Tecom Group, Heinz, BEKO, Coach, Selpak, Qantas Airlines and RAK Ceramics (Jan. 2015 - Present)
• Identifying and developing new streams for revenue growth and maintaining relationships with all appropriate parties to achieve media campaigns’ goals.
• Take primary responsibility for media performance by acting as the final supervisory checkpoint for all media trading documents, and ensure timely issuance of reports.
• Negotiating and closing media trading deals.
• Analyzing the efficiency of the campaigns and using this data to compose future campaigns.
• Liaising and building relationships with clients and media sales companies.
• Continually look for ways to stretch your client’s dollar, by assessing revenues and identifying of new business opportunities.
• Determine tracking and buying guidelines and special opportunities for specific accounts.
• Handling appropriate media selection for advertising new product launch campaigns.
• Having full accountability of Business profitability and financial analysis.
• Help formulate business presentations.
• Be a mentor to the junior employees, generate enthusiasm for and commitment to the client’s business among team members.
Handled the media sales of Al Hayat Newspaper
• Building relationships with clients and agency’s decision-makers to establish a consultative sales approach.
• Regularly understating clients’ needs in terms of products, business and competition.
• Negotiating and closing deals.
• Managing and growing existing clients.
• Creating new business opportunities for our platforms and categories.
• Experienced in preparing and maintaining the administrative and management report by communicating effectively with all levels of management and the client community.
A 4 year program, which offers courses in the principles of advertising and marketing. The Bachelor progressively develops skills and techniques required for the rapidly evolving and multifaceted commercial communications industry, with particular focus on strategic brand development, media engagement and cross-platform communication. The courses provide work-integrated-learning experience and includes professional internship.