Country Manager - Philippines
Gulf Air
مجموع سنوات الخبرة :12 years, 9 أشهر
∼ Develop, recommend, implement and monitor the Area or Country Business Plan including business priorities, revenue and cost of sales target and Key Performance Indicators for all commercial activity. Ensure clear and robust activity plans are in place and that the results are closely monitored and analyzed to maximize contribution.
∼ Formulate a viable marketing or business plan, designed to achieve set objectives, increase market share and revenues at optimal costs.
∼ Champion the GF brand values in the area or country of responsibility through all sales and marketing activities, especially promotions and those with media involvement, to ensure strong visibility / communication is maintained within the assigned territory with an aim to increase the regional profile of GF.
∼ Continuously explore areas to generate revenue to exceed required targets. Initiate and maintain regular contact with principal officers in government departments and companies, travel organizers, and tour companies to ensure travel where possible is on the services of Gulf Air.
∼ Monitor progress against revenue and targets, analyse and comment on the monthly traffic / revenue reports and recommend and implement any changes to existing plans and operating budgets.
∼ Liaise with HQ Commercial Planning and Network Revenue Management Department to identify, review and recommend changes to tariffs or schedules that could improve the area performance.
∼ Provide feedback and recommendations to management with regard to product design and specifications, developing alternate routes and destinations, changes in existing destinations, opening and closing of stations, fares, in-flight products & services and timings to ensure a cutting edge vis-à-vis the competitors.
∼ Be commercially aware of all issues affecting regional performance including competitor's activities that could ultimately affect GF business. Monitor and assess their initiatives and costs to take tactical actions and to feed intelligence to the management.
∼ Ensure business continuity across the business area by establishing strong partnering relationships across all parts of the Marketing & Sales organization so that the business unit operates seamlessly and is easy for its stakeholders to do business with.
∼ Represent GF as the Senior Executive in the area or country when interfacing or negotiating with Governments, Civil Service, GSAs, Travel Agents, Handling Companies and other organizations.
∼ Develop teamwork, demonstrating shared goals and values. Provide leadership guidance and support to all staff in the area. Enable the team to ensure staffs are recruited, trained and motivated to the standards set in the People KPI by recognizing performance. Provide, where appropriate, a succession plan for the area.
∼ Manage all resources to ensure optimum utilization, control items of expenditure to pre-determine budgetary levels by maintaining a strict cost control policy, in particular commission costs of our GSAs and all other distributions, training and manpower development.
∼ Managing procurement of office space, legal business registration, recruitment of staff, coordination with the GSA and establishing territory revenue targets.
∼ Overseeing the sales and marketing operations of the company for achieving projected revenues from assigned geography in relation to the launch of the airline.
∼ Developing business strategies, policies & criteria and fulfill the prerequisites & the mandatory requirements that ensure key revenue, cost and profitability targets are met, with a level playing field for selling partners.
∼ Formulating & applying an annual budget and annual objectives in accordance with corporate annual budget and strategic plan.
∼ Responsible in meeting & exceeding revenue & profitability targets, maximizing sector & network revenue & yield and focusing on achieving optimum route profitability.
∼ Maintaining & strengthening relationship with key business customers, developing new opportunities to fulfill the organizations over all business plan and strategies.
∼ Ensuring adequate and appropriate sales and marketing resources, call patterns and areas of focus are those with the highest incremental revenue and profit.
∼ Implementing sales & marketing, managing the affairs of the GSA in the aspect of sales and marketing.
∼ Representing the affairs of the company in the whole territory.
∼ Generated maximum profitable revenue and passenger volumes through directing and focusing the sales team to an agreed plan and activity.
∼ Maintained & strengthened relationship with key business customers, developed new opportunities to fulfill the organizations over all business plan and strategies.
∼ Developed and implemented a long-term business plan, handled sales and service.
∼ Secured business from key segments, including the corporate, leisure, wholesale, online & ethnic sectors.
∼ Ensured the airline anticipates and/ or responds to market & competitor trends, issues, threats so as to win more sales or to avoid or minimize any adverse impact on sales.
∼ Recruited, led & developed a professional, highly effective and motivated sales team.
∼ Developed and implemented systems to make the sales force effective.
∼ Established presence of the airline as a major quality brand in the market.
∼ In addition, the following authorities and responsibilities were vested upon as a deputy in the absence of the Area/Country Manager:
Designed Sales Strategies, and Annual Operating Plan, Leading, training & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets.
Led all aspects of market research, price points, competitive analysis, product and packaging design, trend analysis, promotional initiatives by tracking the industry standards.
Major in Management