Senior Copywriter
McCollins Media
Total years of experience :7 years, 9 Months
In my role as Content Lead, I have designed and implemented a data-driven content strategy for ZB's complete online presence. During my time in this position, I have:
• Created the company's Content and Digital Marketing strategy, translating a vision into an actionable, tangible marketing plan
• Established a data-guided digital marketing culture, using insights to refine our approach and drive continuous improvement
• Crafted written content that was insightful, educative, and in line with SEO requirements, covering core topics such as Cryptocurrency, Blockchain & DeFi
• Guided the company's visual identity, ensuring the business has a consistent look and feel across all platforms
• Owned the business' response to both internal and external industry events through press releases and public announcements
Key Achievements
• Established the 'voice' of the business across multiple platforms and mediums, adapting style and tone to audience and content purpose
• Trebled impressions, reach, CTR and app downloads across social platforms
• Signed groundbreaking partnerships that gave ZB a presence in the Metaverse, and expanded the company's visibility in new country markets
As a Paid Marketing Specialist, I scaled E Commerce businesses via paid social media advertising. In this role, I:
• Formed and implemented appropriate social media strategies for clients, ranging from building a digital presence to restructuring existing campaigns
• Wrote resonating advertisement copy that aligned with client briefs, crafted for diverse audiences across multiple industries
• Built an online brand identity through communications that aligned both the customer and the client
• Used real-time data to drive decision making and refine campaigns
Key Achievements
• Scaled client business revenues by 290% across a 6 month period
• Increased FB purchases over 500% across a 3 month period
• Generated 3+ Return On Advertisement Spends on total average
As an Operational Development Manager, I collaborated with multiple business departments on projects that delivered efficiencies, improvements & process redesigns. In this role, I:
• Applied Lean Six Sigma methodology to solve business problems and improve processes across multiple business areas, coordinating with teams to create and execute new ways of working
• Designed, wrote and implemented procedures that generated consistent revenue streams across the business' Operations function
• Created supporting documentation for all new process implementations, tailoring the tone of each to their appropriate audiences
Key Achievements
• Generated £30k+ in new business revenue by designing, writing and implementing new processes
• Redesigned the company's safety critical Major Incident Management & Adverse Weather Plans to be actionable in crisis situations
• Completed a First Class 20, 000 word MBA dissertation critically evaluating the onboarding practices of the business
As part of the 2016 Graduate Cohort, I experienced multiple departments of the National Express UK Bus & Coach business on short term placements. Here, I:
• Completed rotations across Bus Operations, Health & Safety, Communications, Customer Service, Contract Management
• Added value to operational projects lasting between 3-6 months in each rotation, contributing positively to teams and building a professional network
Key Achievements
• Relaunched the company's driver performance reward programme across South-East garages, designing and implementing a new automated methods of measuring driver performance
• Led the digitisation of partner operator contract management, moving from paper-based systems to an online portal
Merit Award - 3.7 GPA (Upper Second Class Honours)
Upper Second Class Honours Award - 3.7 GPA (2:1)