Digial Head Ceemart
CeeMart
Total years of experience :28 years, 7 Months
Develop and implement global digital strategy
•Expertise with programmatic media buying
•Carrying out effective research & intelligence into competitor products & other trends
•Develop websites/ e-commerce platforms and oversee integration of new designs
•Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies.
•Handling all the campaigns (Online/Offline) and events needs as (marking campaigns, Content, Adv, printing materials, gift items, speakers, designs, hotels booking, media cover, etc...)
•Design marketing strategies to include key programs to be pursued, resources, budgets and KPIs
•Develop and implement online marketing communications plans, including PPC, SEO and affiliate marketing
•Great knowledge within digital ad ecosystem (Analytics, Ad Server, DSPs etc.)
•Google AdWords, Yahoo Search Marketing, MSN AdCenter.
•Expertise with Facebook/Instagram and programmatic media buying
•Build brand awareness and increased visibility for the company
•Aggressive marketing to drive New customer Acquisition
•Manage online marketing campaigns in PPC, SEO, affiliate, subscriber list growth and partnerships
•Develop and expand acquisition channels based on most attractive ROI and scale potential
•Implement user retention strategies such as loyalty programs
•Develop a CRM strategy, covering all user touch points, with the aim of increased lifetime duration and customer value
•Manage customer insight and segmentation work to inform product development to ensure our offering meets consumer needs
•Management of all outbound communications to consumers by developing a proper brand proposition
•Lead subscriber growth against aggressive targets
•Controlling Budget and cost for each campaign based on markets seasons and needs
• Develop performance marketing campaigns across a range of channels such as paid search, Google AdWords Facebook / social media ads and monitor and optimize channels.
• Manage and maximize mobile Search acquisition.
• Responsible for managing significant digital marketing projects and ensuring that they are delivered within the budget and scope.
• Audits and develop A/B testing and proper guidance to team creative variations for performance improvements.
• Increase sales and measure performance against ROI and KPI targets.
• Work closely with stakeholders and agencies on a regular basis to review performance and ensure integration of insights into a digital marketing strategy.
• Review & report on analytics for website, social media and digital advertising
• Manage the digital marketing team and work closely with the rest of the internal teams as well as external partners to optimize online content and improve conversion rates.
Key Deliverables:
•Mange PPC Campaigns (Google, Double clicks and Bing).
•Design marketing strategies to include key programs to be pursued, resources, budgets and KPIs
•Reduced cost-per-lead metrics while increasing overall lead volumes and conversion
•Build brand awareness and increased visibility for the company
•Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation.
•Develop and expand acquisition channels based on most attractive ROI and scale potential.
•Analyses and prepare materials for all capital markets products and evaluate all approvals for same.
•Analyze all quarterly reports for investors and identify appropriate market trends for all fund investments.
•Advised web designing team to make creative landing page and banner ads for generating maximum ads impression, clicks and conversion.
•Directed communication with Google, Double clicks and Bing for improving our website ads quality.
•Utilized proper Tracking and suggested tag for optimizing campaign.
•Developed executive strategies that will increase online sales, conversions, up selling, accessories site optimization and all other e-commerce activities.
•Assisted in the design and development of all online marketing plans.
TARGET VISIBILITY
Reduced marketing costs, Long term growth in site visitors and Increased sales or leads (generating traffic of company websites).
•Minimized clicks per site per day 10000 through the popular search engine Like Google, Yahoo and MSN.
•Created a complete Search Engine Marketing strategy for the clients.
•Prepared reports, documentations and managed corporate correspondence.
•Performed market research to work out strategies to generate business.
•Responsible for the day-to-day operations of a team handling customer queries through email and chat.
Introduced new products to the multinational companies and Banks.
•Responsible for the day-to-day operations of a team handling customer’s problems.
•Developed and maintained relationships with prospects as well as new and existing customers.
•Prepared all the documentations and sales reports and maintained an updated and accurate database of all client contacts.
•Developed and executed sales plan to identify major customers, communicate and promote the services.
•Coordinated with the customers on a regular basis to build client relationship and ensured excellent customer service.
Key Deliverables:
•Involved in Marketing varies product of computer peripherals and internet related product (HP, Compaq And Canon)
•Verified daily activities of juniors and coordinated with customers.
•Handled customer’s problems and resolved promptly.
•Introduced and presented companies varies software.
•Dealer of Compaq, HP, Acer Cannon and Other computer Products, Distributor of NOW ISP (Internet connection).
•Developed and executed sales plan to identify major customers, communicate and promote the services.
Key Deliverables:
•Marketed the concept of holidays and investment schemes to individuals and corporate people.
•Responsible for Resorts booking, tour arrangements and Resorts membership schemes.
SUMAN MOTELS
Key Deliverables:
•Experienced in Sales and Tele marketing, Business Development, Reservations, Online booking, etc.
•Handled Corporate Correspondence, maintained Rosters, managed Emails and Sales reports.
•Coordinated with the customers on a regular basis to build client relationship and ensured excellent customer service.
•Developed and executed sales plans via cold calling, scheduling appointments, exhibitions and presentations.
•Handled client reservations, resort bookings and other admin related works.
•Achieved companies & personal objective by delivering consistent contribution to the companies’ managements.
•Implemented marketing, sales, customer service channel & resources in order to increase productivity service levels, cost efficiency, customer satisfaction & ultimately profitability.
courses: Certification Sun Solaris (System Admin) •Certification CCNA (Network) Certification with Google • Double Clicks (programmatic Advertising & Display Ads) •Google Ads 360 •Google Campaign Manager •Certification Acquisio ( PPC optimize digital marketing) •Certification Facebook