Joud Nawar

Research Director at Ipsos

• Lebanon
• My current job since June 2006

Designation Chronology
• Jan 2012 - Jan 2016, Senior Research Manager - IPSOS Connect
• Jun 2006 - Dec 2009, Advertising & Brand Research Project Manager -ASI

Key Projects to Credit
• Brand Plus: An annually conducted syndicated research to evaluate consumer attitude and awareness on media consumption of various brands aimed at providing detailed analysis of consumer segments based on diverse market indicators enabling clients to restructure media plans and marketing strategies.
• Online & Digital Audience Measurement: Evaluating website audience data for the digital industry across MENA enabling client organizations in developing software aligned to online audience measurement.
• Media Customized Research: Customized research designed for specific clients’ objectives using various methodologies like CATI, Online, FTF, Focus Groups, Passive Measurement etc.
• ISO Qualification: Leading Ipsos Quality Project in order to be certified by ISO in 2015

Highlights
As Senior Research Manager - Ipsos Connect
• Played key role in launching Brand Plus project across 5 MENA countries - UAE, KSA, Kuwait, Egypt and Lebanon leading to significant market penetration for clients.
• Launched Online & Digital Audience Measurement project in 12 MENA countries leading to scripting of over 300 websites used by over 50 clients.
• Designed online planning solution launched in the digital media industry across MENA in 2014.
• Leading a crucial project to develop a fusion planning approach between TV and online platforms. This is a project of high industry significance and contemporary relevance scheduled to be delivered this year (2015).

As Advertising and Brand Research Project Manager -ASI
• Successfully enhanced business opportunities for clients across new sectors and regions.
• Conducted researches like Brand Equity, Advertising Campaign Tracking and Communication Pre and Post Testing and Ad Tracking including other customized brand and advertising researches.

Key Responsibilities as Senior Research Manager - IPSOS Connect
• Maintaining regular interaction with clients for collating and evaluating requirements pertaining to assigned projects in the MENA region.
• Collaborating with various support teams in aligning project deliverables to business requirements of clients.
• Enhancing client satisfaction by designing customized solutions for clients aligned to specific business requirements.
• Preparing project budgets and maintaining costs; optimizing resource utilization and streamlining processes to enhance productivity.
• Validating data, processing specifications and software for smooth functioning of project operations.
• Rendering qualitative presentations to clients for identifying and developing new business opportunities.
• Interacting with suppliers in maintaining project SLA parameters and other factors for enhancing service quality.

Key Responsibilities as Advertising & Brand Research Project Manager -ASI
• Identified and developed new business opportunities with existing clients and prospects across sectors like automotive, telecom, finance, FMCG and real estate.
• Collaborated with team members in maintaining SLA parameters across project assignments aimed at enhancing project profitability.
• Collaborated with clients for implementing project design and encompassing all aspects of final presentation.
• Generated awareness amongst a team of 4 researchers on various research methodologies like Ad Pre and Post testing, champion of Brand Health and Equity.