Marketing Operations Manager
Proserv
Total years of experience :12 years, 4 Months
Overseeing global marketing operations
Overview
Spearheaded strategic marketing plan, vision and direction for the Middle East and Africa Region;
Brought new insight to the business strategies for recapturing market position and increasing market share;
Created innovative 5-year strategic regional marketing plan that outlines a roadmap to grow brand equity and drive customer loyalty;
Implemented new marketing processes and streamlined operations for greater efficiency;
Revamped CSR and led new initiatives for improving internal communication and employee engagement;
Developed key growth solution "AEGIS" - Asset Enhancement Global Intelligence Solution;
Responsibilities
Leading creation and implementation of the regional and local marketing & communication plans that support Proserv’s
business and strategic goals across the Middle East and Africa region and its business units;
Planning and managing a mix of B2B marketing activities, including events, online, content, sponsorship, advertising, PR,
CSR, and other;
Generating new campaign ideas, manage new product launches, research and suggest new events, awards, partnerships;
Developing social media channels and direct programs to improve social media reputation and recognition;
Work closely with GM's, sales and technical teams, feed their insights into the overall marketing plan and strategy;
Providing internal and external communication support to the Regional President;
Overview
Employed by the owner to integrate industry best practices and proactive strategies for growing the market share;
Employed technology as an engine for solving direct marketing challenges and fuel growth and innovation;
Pinpointed untapped business opportunities within digital marketing and developed a new service portfolio;
Responsibilities
Developing and implementing integrated marketing and communication strategy solutions for a portfolio of clients;
Championing strategic decision making to ensure delivery of the marketing campaigns on time and within the budget;
Leading concept development of events and activations;
Project management of trade show marketing solutions (organizing exhibition participations/idea generation, attending to design and fabrication of stands, site inspections and overall event management);
Developing design & copywriting of marketing collateral for events, including emails, brochures, websites;
Producing social media content and devising digital marketing campaigns;
Maintaining and nurturing relationships with suppliers and clients;
Overview
Challenged to develop the company's Customer Relationship Management (CRM) and deliver business strategy,
technology innovation, operational excellence and marketing solutions;
Increased CRM database throughput by 70% within 5 to 6 months utilizing search skills and social media;
Introduced Early Bird program for presales of the first series of embedded development kits;
Responsibilities
Developing strategic marketing plans and forecasts to achieve corporate objectives (CEE, NA);
Planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail;
Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share;
Identifying target audiences and analyzing their characteristics, behavior and habits;
Construct Digital Marketing Infrastructure;
Grow the CRM database;
Overview
Progressive experience and rapid promotion to key leadership roles;
Restructured sales operations, installed new technology infrastructure and transformed branding and marketing
strategies;
Revitalized business performance and centralizing marketing efforts for reaching sales, revenue and market objectives;
Responsibilities
Defining marketing campaign objectives and KPIs;
Preparing campaign briefs for agencies and coordinated events;
Creating customer databases for campaign activities;
Managing marketing budget and spending;
