Joyce Bacallan, Editor / Media Relations Officer

Joyce Bacallan

Editor / Media Relations Officer

Qatar Petroleum

Location
Philippines - Quezon City
Education
Bachelor's degree, Philosophy minor in Mass Communications & Graphic Arts
Experience
32 years, 0 Months

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Work Experience

Total years of experience :32 years, 0 Months

Editor / Media Relations Officer at Qatar Petroleum
  • Qatar - Doha
  • May 2011 to September 2020

Sending news releases and other announcements to the local and international media, maintaining good relations with all journalists, and regularly updating the QP media database;

Drafting and editing the company's news releases and other English communication materials, including the annual QP Sustainability Report;

Leading the development of the QP Annual Review by coordinating with focal points from various directorates, drafting the text, selecting the photographs to be used and then supervising the layout process;

Developing the bi-monthly corporate newsletter, the QP Pulse, by sourcing stories from various directorates and departments; rewriting the submitted contributions, deciding on the photos to be used and then supervising the layout process;

Monitoring closely all news releases and articles about QP and its joint ventures and subsidiaries published in print as well as online including social media;

Regularly updating the Intranet website of the Public Relations and Communications Department as well as helping maintain QP's official social media accounts on Twitter, LinkedIn, Facebook, YouTube and Instagram;

Being part of the Crisis Communications Team and acting as the department's representative in crisis management exercises;

Representing the PR Department in corporate-wide projects related to quality management, business continuity, HSE objectives, enterprise risk management (ERM), and key performance indicators (KPIs),

Communications Manager at Global Exhibitions & Conferences LLC
  • Oman - Muscat
  • July 2010 to April 2011

- Responsible for everything related to the company’s communications requirements to effectively promote its business operations to local and international clients;

- Writing news releases and then disseminating these to local newspapers, weekly publications as well as to online news sources, such as AmeInfo and Zawya;

- Writing the copy for the company’s website, event brochures, advertisements, proposals, sales letters, sponsorship letters, and other official correspondence;

- Keeping track of news stories and then compiling market reports focusing on the latest developments related to the industries targeted by the company’s events;

- Coordinating with the company’s international partners, including IQPC and Summit Trade Events, for matters related to our joint conferences and exhibitions;

- Negotiating barter deals with local and regional publications to ensure wide coverage and to effectively raise awareness about the company’s events;

- Conducting research on major industrial developments to identify possible topics for new conferences and to explore their potential for new exhibitions;

- Building close relations with the local and international media to ensure wide and positive coverage of the company’s operations;

- Responding promptly to requests for information from reporters and other media personnel as well as writing feature articles for various industry publications;

- Developing effective marketing communications and promotional strategies to successfully promote the company’s events to potential clients;

- Taking charge of desktop publishing to develop highly professional documents, using Adobe InDesign, PageMaker, Illustrator, Photoshop and CorelDraw;

- Editing and proofreading all communication materials to ensure that they conform to high standards in English communication.

Marketing Communications Manager / Media Manager at Omanexpo LLC
  • Oman - Muscat
  • May 2005 to June 2010

- Responsible for the implementation of PR strategies to effectively promote the company’s events for the oil & gas industry, namely the Oil & Gas West Asia (OGWA) Exhibition and Conference and the Middle East Artificial Lift Forum (MEALF);

- Supervising the development of various marketing communications collaterals including brochures, leaflets, newspaper ads, fact sheets and e-newsletters;

- Writing the copy of all press releases and then disseminating them to local and regional newspapers as well as to popular portals such as AmeInfo and Zawya;

- Maintaining good relations with the media to protect the company’s image and to ensure wide and positive coverage of the company’s operations;

- Developing a comprehensive media plan to maximize promotion of the company’s events while ensuring that the media strategy is within a given budget;

- Writing the copy for websites, coordinating with website administrators, and then regularly updating the company’s websites to include recent developments;


- Keeping track of daily news stories and compiling market reports for the staff to be always updated on the latest developments in the industry;

- Organizing press conferences, sending out invitations to the media, and preparing everything that would be needed during the event;

- Writing the speeches of the general manager and advising top management with regards to the wording of sensitive official correspondence;

- Using various types of word processing and desktop publishing software to create a wide variety of professional documents;

- Writing feature articles and advertorials for publication in business magazines and other industry publications;

- Coordinating directly with high-profile speakers to facilitate their participation in our conferences and preparing all materials required during the event.

Communication Manager at Philippine Business for the Environment, Inc.
  • Philippines
  • October 1994 to April 2005

setting the policies and direction of the organization's communications programs; researching, conducting interviews, and writing articles on various environmental issues; editing and proofreading articles submitted by contributors for publication in a business environmental magazine; coordinating with writers and ensuring the high quality of their work; selecting and sourcing photographs for publication; and doing the layout of all pages of the magazine using PageMaker

Senior PR Manager / Associate Editor at Medicomm Advertising, Inc.
  • Philippines
  • April 2004 to April 2005

developing effective PR strategies and advertising campaigns; writing the copy of print ads, newsletters, brochures, and other promotional materials required by multinational pharmaceutical firms; researching, writing, editing and proofreading articles for a glossy health magazine; supervising the development of creatives for corporate clients

Editor-in-Chief at Dane Publishing House, Inc.
  • Philippines
  • April 1998 to August 2003

did Internet research and then wrote
articles on a wide range of science and health topics; edited articles submitted by contributors; selected appropriate photos for each article; and did the layout of the magazine

Editor/Publisher at People & Nature Magazine
  • Philippines
  • August 1992 to August 1994

researched, conducted interviews, and
then wrote environmental articles; edited and proofread all articles; did the layout of the magazine; and even solicited advertisements from companies

Editor / Writer at Communication Foundation for Asia
  • Philippines
  • September 1988 to August 1992

wrote and edited educational articles intended for schoolchildren; suggested visuals and then approved all the artworks and photos used in the magazine

Education

Bachelor's degree, Philosophy minor in Mass Communications & Graphic Arts
  • at St. Paul Seminary
  • March 1988

Specialties & Skills

Newsletters
Materials
Proofreading
Brochures
Marketing Communications
MS Powerpoint
Adobe Photoshop
Adobe Pagemaker
MS Word
Corel Draw
Adobe InDesign
Adobe Illustrator
Microsoft Excel

Languages

English
Expert
Tagalog
Expert
Arabic
Beginner
Spanish
Beginner

Memberships

International Association for Exhibition and Events
  • Member
  • May 2009

Hobbies

  • Reading