Director of Marketing - A Luxury Collection Resort - Ajman Saray
Starwood Hotels & Resorts
Total years of experience :15 years, 2 Months
Responsible for heading the Marketing Department during the opening of the first beachside Luxury Collection resort in the Middle East followed by the Grosvenor House, Al Maha Desert Resort & Spa and the Sheraton Kuwait. Planning and implementation of all marketing, PR and digital strategies.
Key Objectives:
Develop key hotel positioning messages and strategy.
Create a marketing structure within the resort including the hiring of key marketing personnel.
Set and manage pre-opening marketing and operating marketing budgets.
All brand implementation, public relations strategy and advertising campaigns for the resort and all f&b outlets.
Establish preferred hotel partnerships to leverage business opportunities.
Responsible for managing external agencies related to all aspects of graphic design, marketing and public relation.
Responsible for all Digital revenue streams and social media channels
Responsible for all collaterals across the resort including all language translations.
All crisis communications across the resort
Responsible for identifying the individual positioning of each f&b outlet and the marketing and distribution plans.
Responsible for overseeing the Digital Hub activities for the Indian Ocean area including the opening of the first St. Regis in the Indian Ocean, with a strong focus on driving incremental Internet revenue, performance and presence, increase loyalty and engagement of existing Starwood loyalty members and launch campaigns that drive incremental revenue to 5 luxury hotels
Key Objectives:
Direct online revenue increase +35% YOY 2013 for Indian Ocean Area
Opening of The St. Regis Mauritius Resort responsible for all key areas of Digital Marketing, brand positioning and tactical campaigns.
Establishment of key partnership with local and international companies including leading airlines and banks.
Website traffic increase average +20% YOY 2013 for Indian Ocean properties
Maintain number 1 status on Expedia for top performing properties in their respective market
Launch of multiple new websites targeting strategic niche markets (Restaurant Sites, Spa Sites)
Development of an online spirit and knowledge within the hotel’s team, enabling further sales development and innovative initiatives.
Launch of successful Social Media strategy for each properties
Re-opening The Grand Mauritian Resort and Spa in a competitive and challenging market.
Participation is key divisional development pipeline projects: Spa, Restaurant & Bar Marketing, Wedding Platform and Online Planning Tool.
Six Sigma Green Belt: Implementation of Menupedia and Monitoring and Reviewing ReviewAnalyst in Mauritius and Seychelles.
Full initiation and development of online strategy and online marketing for opening and established Starwood luxury hotels in the Indian Ocean. 3rd party contracting and launch, website creation and optimization, CRM development, online advertising campaigns, social media campaigns, Sales & Marketing online support, positioning of Starwood hotels as leading online hotel in their respective market segment on the very competitive and challenging Mauritius and Seychelles luxury hotel market.
Assisting the E-Commerce Manager for Le Meridien Ile Maurice in implementing key e-commerce strategies within the property.
• International School of Choueifat • Indiana University East
