Julie Samaha El Kareh

Responsible for developing customer retention program, to compete on Saudi market level & help drive e-commerce and offline channels reach their set targets based on market & consumer researches and regular analytics on our spenders data...
Training 57 stores staff on how to introduce the rewards program to our clients and apply all its additional features.
Closely report all running program implementation tasks and report on weekly basis project dev & improvement opportunities or threats to upper management.
Focusing on the program launching, marketing calendar & competition analysis.

I deploy strategies and plans in order to achieve constantly efficiency and excellence in operating the online business.
I control the online order management from preparation, fulfillment and logistics up to customer service activities and identify the needs, developments and opportunities to enhance the online customer experience across the online business.
I'm responsible for online sales and online GP respecting upper management set KPIs.
I also provide consultancy and assistance to a team of 2 operations officers & 2 e-store logistics officers to facilitate and improve operations.
I liaise with in house departments and outsource services to obtain most appropriate support as and when required. I assess and develop processes and procedures to achieve objectives and goals.

I manage the planning, organizing and implementation of a large complex rewards program.
I'm responsible for initiating analysis of any problem encountered, developing the corrective and preventive actions and monitoring its implementation.
Also I deliver periodical reports and statistics regarding programs effectiveness, promotions & marketing campaigns. I handle the SMS & emails campaigns and coordinate with IT Dep. for the proper maintenance and implementation of our CRM software.
Concerning the CRM team, I'm responsible for managing, training and evaluating the job of each member.