Julie Shin

- Leading the Product marketing teams in the SEAO region and collaborating with
multi-disciplinary teams in pacing the $7.6B regional mobile business.

- Driving the Key regional business strategies for Sales and Profit growth for SMP
business and setting up the foundation and team for the Eco products.

- Leading regional product launch and GTM strategies.

- Building market intelligence data with agencies
(GFK/IDC/SA/FBAI/Google/Sprinkler etc.) to identify and create business opportunities across regional and local landscapes.

- Developing demand generation activities and marketing campaigns strategically
designed with regional revenue target achievements.

- Ownership of regional marketing assets (KVs/ Static video/ social video clips)
including conceptualization, USP selection and final production.

- Craft and owned social marketing assets and conducted directional concept set-up and roadmap decisions for the campaigns.

- Articulate the voice of the customer data and insights to the creative teams and
agencies that will eventually set social media campaigns.

- Primary leader of regional business development, partnership, and resolutions of
top key accounts (Samsung & LG Electronics) in GfK Asia markets.

- Set up R&R and structure of regional and local key account teams, and the teams
in each of 17 APAC countries include developing strategic and tactical account
plans for customer retention, revenue growth and process improvements.

- Coordinated and led the internal teams to deliver consistent high-quality retail
analytics and help clients take full advantage of GfK’s research services

- Supported client’s business development and implementation priorities in APAC by
providing meaningful analytics oversight on client’s investment.3/4

- Developed, nurtured and steered client relationships with CxOs, and utilized
consultative sales approach to ensure GfK was familiar with the strategies and
issues as well as addressing them.

- Led local and regional sales drive and cycles at annual revenues of €20 million

- Main leader of regional business development, partnership, and resolutions of the
top key account (Samsung Electronics& LG Electronics).

- Set up a key R&R and structure of local Samsung key account teams in each of the
14 Middle East countries and identified conflict points into key improvement areas
and provided input and implement strategies to drive increased credibility for GfK in
the client’s organization.

- Coordinated and led the internal teams to deliver consistently high-quality retail
analytics and help clients take full advantage of GfK research services which are
mostly in quantitative insights but also partial in qualitative insights.

- Identified and developed new products and strategies to grow client’s business
concerning portfolio analysis (gaps) and the market environment and opportunities
to maximize contribution and market share of their products

- Acquired new business (Automotive and agricultural industries), and developed strategies for syndicated research framework.

- Led business requirement gatherings, analysis, budget designing and project schedule that fulfilled existing and new demands

- Conducted regular market updates and followed-up activities for clients group to
enhance strategic solution differentiation related to external competition.

- Generated new leads and prospects via insightful and in-depth analysis service, presentations and seminars, actively built alliances and partnerships with clients

- Headed the service team for brands Philips, Sony, Microsoft, Apple, AMD, SEB, Toshiba, Dell, HP, Logitech, Brother, Qualcomm, Johnson and Johnson, and Hoya.4/4

- Set a high satisfaction level in the client group toward GfK research services by providing business solutions in a consultative manner. Identified client’s business strategies, corporate practices and company structure.

- Setup the Global Data Center for Samsung account in Singapore that increased
brand awareness and product utilization within the client (Mar’09-Jun’12)

- Created IR and business plans for the investors, and set up the product supply chain, and sales and marketing strategies.

- Oversaw the legal matters with the Indonesian Government, and managed internal and regulatory compliance activities

- Expanded the client portfolio in Korea and China.

- Provided from basic translation service to pre-consultancy service to Korean clients.