Juliet Kuria

• Led the successful establishment and operationalization of two (2) satellite offices, overseeing market
research, feasibility studies, project implementation, branding, stakeholder engagement, and launch
execution.
• Drove membership growth by achieving 75% above the annual acquisition target, recruiting approximately
2, 700 new members annually through strategic business development and integrated marketing initiatives.
• Managed an annual marketing budget of KES 21 million, delivering multi-channel campaigns that generated
over KES 15 million in business growth and strengthened the Saccos market presence.
• Developed and executed integrated marketing campaigns across social media (Facebook, LinkedIn, X,
Instagram), SMS marketing, radio, roadshows, branded merchandise, corporate events, and community
activations to increase brand awareness and drive member acquisition.
• Developed and executed market expansion strategies across three regions, enhancing brand visibility and
supporting sustainable organizational growth.
• Planned and coordinated high-profile corporate events, including AGMs, delegate education programmes,
satellite office launches, and regional marketing activations, engaging 150 delegates representing 134
electoral zones across all 47 counties.
• Built and maintained strategic partnerships with government institutions, corporates, community
organizations, and key stakeholders to support business development and market penetration.
• Prepared business cases, feasibility studies, Board papers, and strategic reports that informed executive
decision-making on expansion and growth initiatives.
• Serve on the Core Banking System Implementation Committee, contributing to business process
optimization, user acceptance testing (UAT), change management, and the successful implementation of
the Saccos digital transformation programme.
• Led cross-functional teams and external partners in delivering strategic projects on time, within budget, and
aligned with organizational objectives.

• Drove revenue growth through proactive cross-selling of savings accounts, loans, credit cards, and
mortgages, consistently exceeding monthly targets.
• Served as the primary point of contact for clients, resolving inquiries and complaints quickly while
maintaining strong relationships and 100% retention.
• Conducted quarterly customer reviews to identify service improvements and enhance client satisfaction.
• Acted as liaison between customers and internal bank departments (credit, operations, compliance) to
resolve issues efficiently.
• Monitored competitor products and customer preferences, feeding market intelligence to branch
management.
• Ensured 100% compliance with AML/KYC requirements, supporting strong risk management and regulatory
adherence.
• Tracked and reported on service metrics (DILO targets) to support KPI achievement.
• Participated in daily and monthly ATM reconciliations and prepared reports for branch operations.

• Supported business development by analyzing market trends and customer insights to improve product
positioning.
• Managed social media platforms and created content to drive brand visibility and engagement.
• Prepared weekly and monthly marketing performance reports.
• Organized client meetings, presentations, and feedback sessions to strengthen relationships.