MARKETING MANAGER
Samsung Electronics
مجموع سنوات الخبرة :13 years, 7 أشهر
Manage the Digital Marketing Team and agencies, Create Corporate communication Plans and
strategy, Managing All Digital Marketing Activities, reporting to Corporate marketing head, create
strategies, develop, implement, track and optimize Samsung digital marketing campaigns across all digital
channels for all Samsung products.
RESPONSIBILITIES:
◼ Leading Digital Marketing Team and Agencies.
◼ Create Corporate Marketing communication plans for Consumer electronics products
◼ Create Samsung yearly digital strategy with Strong goals and achievements
◼ Create Digital Guidelines for Samsung website, Social Media, Visuals and Digital Campaigns
◼ Manage budget and utilize it to increase performance, sales, awareness .
◼ Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising
campaigns
◼ Design, build and maintain Samsung social media presence
◼ Analyze Digital reports and work on enhancements on all applied Plan on the go
◼ Consumers Analysis on Social Media to optimize the content calendars
◼ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)
◼ Identify trends and insights, and optimize spend and performance based on the insights
◼ Collaborate with internal Product teams to create landing pages and optimize user experience
◼ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points
◼ Collaborate with agencies and other vendor partners
◼ Apply global and local Compliance guidelines on all digital materials
◼ Part of the e-commerce team, working on 2019 plan to apply e-commerce on Samsung.com
◼ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
Appropriate
ACHIEVEMENTS:
◼ Part of the Success of Launching Samsung Mobile products from S3 to S9 and From Note1 to Note8.
◼ Applied the Buy now method to link to the partners website
◼ Handled all Marketing BTL activities in the absence of my Manager
◼ Created the Infrastructure of the digital Marketing department in Samsung Saudi Arabia
◼ Developed and managed 5 versions of Samsung.com that was not exist
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◼ Created the strategy for Social Media channels and executed them
◼ Started the Social Media Concept in Samsung Saudi and reached very big numbers of Fans over 1 M
◼ Maintain No.2 in Social Media Globally for 4 years and 1 year achieved No. 1 across all countries
◼ Achieved Best practice stories in a lot of digital campaigns compared with other countries
◼ Applied a lot of New technologies to the Digital Campaigns that got awardes as an innovation
◼ Applied SEO / SEM and increased the Website traffic by 70%
Handling all the Web applications in the company, including Marketing websites, Web Master
and developer for www.teayana.com, www.Baeshen.com, www.rabea.com, asset system, Pos items
system, enotice system and designer for Teayana prints plus System analysis for all the company
systems and projects .
RESPONSIBILITIES:
− Digital marketing strategy, and we started with Social media.
− Created the Digital Echo system for Rabea, Teayana.
− Having the full responsibility for managing the company web applications
− Track the performance of each application
− Applying new methods to serve the company needs
− Develop new systems
− Support all web applications
− Support the Marketing department in all the art work, ads and promotions
− Participate in the oracle business setup and configuration.
− System analysis for new projects and system
− Work on the Workflow automation project cycle
Created the first Digital Marketing strategy for the company, and started with Social media
− Part of the teayana team in the concept and website creation
− Developed and designed www.teayana.com
− Developed and designed the asset system used by baeshen finance department
− Developed and designed the Inventory Items system used by the warehouse
− Made major enhancements and updates on baeshen corporate website
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− Design all baeshen.com art work and flash
− Managed the website performance by applying a counter methodology to monitor the website traffic
− Made a lot of art work designs for teayana.
− Setup the oracle business.
− Make opinions and give ideas for teayana ads and rabea promotions
− Communicate with the hosting and developing companies.
− Develop and design Baeshen Enotice system (company portal)
− Create and design the monthly newsletter of the Department
− Designs Logos for different facilities in the company
Having the responsibility for managing the savola.com website and to keep it up-to-
date, and to be sure of the performance of the website in the case of website traffic and
Strategic Management Department
• ACHIEVEMENTS:
− Was Responsible for the whole life-cycle for developing the recruitment system for
Customized and Converted the website from static website to dynamic website by
developing administration area
− Performed some surveys and analysis for the website
− Managed the website performance by applying a counter methodology to monitor the
website traffic
− Managed and developed the French website