Co-Founder
Stitchr LLC
مجموع سنوات الخبرة :16 years, 5 أشهر
• Process Improvement - Standardized and streamlined manufacturing process
(measurements to delivery) with contract tailors to have products made 60% faster than
traditional tailoring
• Problem Solving - Methodically tested and optimized measurement conversion from
human to robotic mannequin to finished apparel
• Supply Chain Management - Established supply chain for hundreds of customized
components sourced both internationally (Europe, UK and Asia) and locally
• Marketing - Designed and edited all copy, graphics, photos and video content used for
primary and secondary packaging, online advertising and ecommerce website
• Lead Generation - Designed and implemented customer acquisition strategy from
Facebook, Instagram, Google AdWords and SEO
• P/L Accountability - Responsible for driving revenue and managing all expenses
• Ideation - Conceptualized a solution to a strategic gap in the market for cost-effective,
automated, in-home, hydroponic controlled environment agriculture (CEA) system
• Problem Solving - Utilized a medical spray system to deliver measured (~50um droplet size)
nutrient solution that eliminated the cost and complications of recirculation (the need for
pumps, high-pressure nozzles, nutrient testing and monitoring) and the inefficiency of flow-to-waste alternatives
• New Product Development - Engineered and 3D modeled (Autodesk Fusion 360), optimized
for CNC routing, and created electrically and mechanically functional proof-of-concept
prototype
• Resource Management - Programmed (Arduino IDE) an automated system that controlled
both grow lighting and nutrient delivery
• Cost Control - Sourced components through international channels enabling optimal cost-performance manufacturing
• Business Development - Developed and expanded lighting sales into new markets (Oman,
Qatar, Kuwait and KSA) by leveraging my strong network of Contractors, Consultants,
Distributors, Developers and private parties
• Lead Generation - Managed large exhibitions including Big 5 and Light Middle East to
deliver hundreds of new qualified leads
• Revenue Growth - Increased regional sales of building materials including interior wall
protection, entrance flooring systems, expansion joint covers, fire barriers and louvers by
more than 200%
• Strategic Leadership - Directly managed and restructured sales team to include Territory
Managers, Inside Sales Coordinators, and Specification Manager to reflect change in focus
from product category to geographical territory
• Business Continuity Planning - Centralized ownership of information in Saleforce.com CRM
making it accessible for the long term rather than remaining exclusively with individuals
• Sales Team Management - Implemented channel strategy redirecting high effort low value
opportunities to channel partners following the 80/20 rule resulting in more efficient
utilization of the sales team
• Competitive Risk Reduction - Created preferred installer program with aluminum
contractors for louvers in UAE to address and reduce imitation fabrication
• Pipeline Management - Created more accurate forecasting system by applying localized
construction life cycle timelines to existing projects to predict opportunity windows for
quotation, submittal, follow-ups, closing and payment collection
• Business Development - Led team interactions with Municipality, Architects, Local
Consultants, Contractors and Sub Contractors to manage projects from concept to
completion
• Premium Positioning Sales - Delivered lighting sales for high-end US and UK brands including
Acuity Brands Lighting (Hydrel, Winona, Holophane, Lithonia, Mark Architectural), Hess,
Civic, Optolum, Whitegoods and Myers Power Systems lighting inverters
• Specification Sales - Targeted key architects and consultants to write lighting specifications
for projects ranging from $50, 000 to $8, 000, 000
• Stakeholder Engagement - Solely owned the relationship with 12 consultancy firms, 18 MEP
distributors and contractors by prioritizing key contacts in all phases of the sales cycle
including specification, tendering, job-in-hand and procurement
• Technical Lighting Knowledge - Led a team of Inside Sales Engineers to provide technical
support including crossing specifications, lighting calculations and quotations to achieve
sales targets
• Persuasive Negotiation
• P/L Accountability - Profitable within the first 6 months of operation with a 48% revenue
increase YOY
• Business Strategy - Handled budgeting and all sales activities including lead generation,
account management and vendor relations
• International Sales - Expanded markets to allow ACE to ship to international clientele in
Canada, the Caribbean, and worldwide military bases, which significantly increased overall
corporate revenues
• Channel Management - Identified distribution partners and created strategic pricing
• Sales - Coordinated inside sales functions including preparation of proposals and quotes
• Customer Training - Provided extensive training on software and products (battery backups,
server racks, rack cooling systems and power distribution units)
• Lead Generation - Implemented advertising initiatives to generate sales opportunities
• Pricing - Reviewed product pricing and gross margin goal
• Technical Support - Provided detailed insight to customers as well as sales and technical
teams for complex products including uninterruptible power supplies, power distribution
units and cooling systems
• Lead Generation - Researched, contacted and engaged with potential leads to become
recognized as the most successful team member
• Channel Management - Supported key partners by answering technical queries and
directing qualified leads to them, improving their bottom line
• Goal Oriented - Consistently ranked among the top revenue producers via aggressive
marketing and referrals