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Jyoti Virdi, Associate Director of Sales

Jyoti Virdi

Associate Director of Sales·Ramada by Wyndham City Center

India

Bachelor's degree, Arts

Work experience

Total years of experience: 15 years, 5 months

Associate Director of Sales

January 2025 - Present

Ramada by Wyndham City Center

Jalandhar, India

January 2025 - Present

• Consistently achieve and exceed monthly sales
targets by identifying new business opportunities
and executing strategic account plans.
• Oversee hotel budgeting and accounting processes,
ensuring accuracy and aligning financial performance
with organizational goals.
• Coordinate both internal and external
communications, including marketing initiatives
aimed at boosting brand visibility and enhancing
guest engagement.
• Proactively identify and implement upselling and
cross-selling strategies, resulting in notable revenue
growth and improved customer satisfaction.

Company industry:
Hospitality & Accomodation

Associate Director of Sales

December 2020 - Present

Radisson Hotel

Jalandhar, India

December 2020 - Present

• Leveraged extensive sales expertise to consistently surpass monthly targets, driving revenue through innovative business development strategies.
• Managed hotel budgets and financial accounts with precision, ensuring fiscal accuracy to maximize profitability.
• Developed and executed impactful marketing and communication strategies, elevating brand presence and customer engagement.
• Identified and capitalized on upselling and cross-selling opportunities, contributing to substantial revenue increases.
• Fostered strong client relationships and collaborated with event teams to ensure seamless execution of sales and events, enhancing customer satisfaction.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Sales Manager

December 2020 - Present

RADISSON HOTEL

Jalandhar, India

December 2020 - Present

• Spearheaded Corporate, Travel Agent, and Room Sales initiatives, significantly boosting hotel revenue and market presence.
• Cultivated a comprehensive understanding of business strategies to establish ambitious targets and implement effective action plans for growth.
• Designed and presented compelling sales pitches, increasing engagement and conversion rates with prospective and existing clients.
• Collaborated with sales associates to enhance lead generation and streamline deal closure processes, promoting a cohesive team atmosphere.
• Fostered strong customer relationships to identify needs and deliver tailored solutions, ensuring high satisfaction and repeat business.
• Integrated event management strategies to maximize revenue opportunities and elevate client experiences.

Company industry:
Hospitality & Accomodation

Associate Director of Sales

December 2020 - April 2025

(Ramada Hotel

Jalandhar, India

December 2020 - April 2025

• Directed cross-departmental operations to ensure
efficiency, adherence to service standards, and
continuous improvement in overall guest experience.
• Participated in recruitment and staff selection to
build and retain high-performing teams aligned with
company objectives.
• Addressed and resolved guest complaints promptly
and professionally, ensuring optimal service recovery
and customer satisfaction.
• Regularly met with clients to understand their
evolving needs, assess satisfaction, and strengthen
long-term business relationships.

Company industry:
Hospitality & Accomodation

ASSISANT SALES MANAGER

January 2018 - October 2020

RAMADA HOTEL CITY CENTRE

Jalandhar, India

January 2018 - October 2020

• Strengthens customer engagement by cultivating and maintaining relationships with existing and prospective clients, driving increased bookings through targeted sales calls, engaging events, exhibitions, and trade shows.
• Drives market expansion by forging robust community connections, proactively identifying and seizing new sales opportunities to enhance the customer base.
• Guarantees timely follow-up on all business leads, consistently achieving a 24-hour response time to build trust and reliability with clients, resulting in higher conversion rates.
• Leverages strategic planning and execution of events to create memorable experiences that resonate with clients, ultimately boosting brand loyalty and repeat business.
• Utilizes data-driven insights to refine sales strategies, ensuring alignment with market trends and customer needs.

Company industry:
Hospitality & Accomodation

Assistant Sales Manager

January 2018 - January 2020

(Ramada by Wyndham City Center -

Jalandhar, India

January 2018 - January 2020

• Built and nurtured strong relationships with both
existing and prospective clients to drive repeat and
future bookings through proactive outreach, sales
calls, client entertainment, trade shows, and
exhibitions.
• Actively developed relationships within the local
community to expand the hotels customer base and
uncover new sales opportunities.
• Ensured timely follow-up on all business leads,
maintaining a 24-hour response time to maximize
conversion and client satisfaction.
• Maintained long-term, positive client relationships to
promote recurring business and brand loyalty.

Company industry:
Hospitality & Accomodation

Assistant Sales Manager

January 2016 - July 2018

[MADIN HOTEL -

Varanasi, India

January 2016 - July 2018

• Analyzes the hotel’s client demographics and market trends to uncover new growth opportunities.
• Develops and executes strategic sales initiatives aimed at expanding the client base and boosting revenue.
• Designs impactful promotional content that showcases hotel amenities and services to attract potential clients.
• Oversees the distribution strategy of marketing materials, optimizing reach and engagement across channels.
• Actively builds relationships with local organizations and businesses to drive bookings and enhance partnerships.
• Collaborates with event planning teams to ensure seamless execution of events, maximizing client satisfaction.

Company industry:
Hospitality & Accomodation

Assistant Sales Manager

January 2016 - January 2018

(Madin Hotel

Varanasi, India

January 2016 - January 2018

• Analyzed the hotels current client base and target
market to identify growth opportunities.
• Developed and implemented innovative strategies to
expand the client base and increase bookings.
• Created promotional and advertising materials to
enhance brand visibility and attract new clientele.
• Reached out to businesses and organizations to
promote hotel facilities for conferences, meetings,
and corporate events.
• Built strong networks with wedding and event
planners to drive bookings for special occasions.
• Maintained positive relationships with existing
clients to promote repeat business and long-term
partnerships.

Company industry:
Accounting

BANQUET SALES EXECUTIVE

January 2014 - January 2015

RADISSON BLU HOTEL

Delhi, India

January 2014 - January 2015

• Partnered with the banquet sales manager and executive chef to finalize comprehensive sales contracts, fostering clear communication and alignment.
• Designed and implemented strategic venue layouts based on guest capacity and event type, enhancing guest experience through optimized space utilization.
• Evaluated and determined staffing requirements, ensuring a sufficient number of table waiters and servers for outstanding service delivery.
• Directed the detailed arrangement of tables, chairs, and dining essentials, ensuring a polished and inviting atmosphere for all events.
• Cultivated strong relationships with clients, leading to increased repeat business and referrals.
• Leveraged negotiation skills to secure favorable terms, contributing to revenue growth and improved client satisfaction.

Company industry:
Hospitality & Accomodation

Banquet Sales Executive

January 2014 - January 2015

(Radisson Blu Hotel

New Delhi, India

January 2014 - January 2015

• Collaborated with the Banquet Sales Manager and
Executive Chef to finalize sales contract details and
event requirements.
• Planned venue layout based on guest count and
event type, ensuring optimal flow and presentation.
• Assessed staffing needs and determined the
appropriate number of waiters and servers for each
event.
• Supervised the setup of event spaces, including
placement of tables, chairs, cutlery, linens,
centerpieces, and serving stations.
• Coordinated with the Head Chef to synchronize the
timing and service of meal courses for smooth event
execution.

Company industry:
Hospitality & Accomodation

BANQUET SALES EXECUTIVE

January 2013 - January 2014

CLARKS INN SUITES

Ghaziabad, India

January 2013 - January 2014

• Spearheading guest seating arrangements to optimize event flow and elevate guest satisfaction.
• Guaranteeing prompt service of meals and beverages, enhancing the overall dining experience.
• Overseeing inventory management of liquor and soft drinks, maximizing event offerings while minimizing waste.
• Designing and executing strategic work schedules to boost team productivity and elevate service quality.
• Addressing customer inquiries and accommodating special requests, leading to increased client retention and loyalty.
• Collaborating with event planners to create tailored experiences, driving sales growth and customer engagement.
• Analyzing event feedback to continuously improve service delivery and exceed client expectations.

Company industry:
Hospitality & Accomodation

Banquet Sales Executive

January 2013 - January 2014

Clarks Inn Suites

Ghaziabad, India

January 2013 - January 2014

• Supervised guest seating, meal and beverage service,
and ensured timely clearing of tables to maintain
smooth dining operations.
• Managed inventory and availability of liquor and soft
drinks as needed to support seamless service.
• Prepared staff work schedules and ensured timely
completion of required operational documentation.
• Addressed customer inquiries and handled special
requests efficiently to ensure high levels of guest
satisfaction.

Company industry:
Hospitality & Accomodation

Banquet Sales Executive

December 2012 - January 2013

(Radisson Blu Ludhiana

Ludhiana, India

December 2012 - January 2013

• Maintained and updated the Banquet Event Diary,
ensuring timely issuance and distribution to relevant
departments.
• Prepared accurate documentation, including
proposals, contracts, change forms, and inter
departmental communications.
• Distributed Daily Events Reports to ensure clear and
consistent communication across all internal hotel
departments.
• Handled banquet and outdoor catering inquiries,
directing them promptly to the appropriate sales
managers for follow-up.
• Monitored all event-related correspondence to
ensure compliance with hotel policies and
professional standards.

Company industry:
Hospitality & Accomodation

BANQUET SALES EXECUTIVE

November 2012 - January 2013

[RADISSON BLU HOTEL

Ludhiana, India

November 2012 - January 2013

• Spearheaded the development and maintenance of the Banquet Event Diary, optimizing scheduling and enhancing operational efficiency across events.
• Expertly crafted and managed essential documents, such as proposals, contracts, and change forms, which bolstered inter-departmental communication and collaboration.
• Distributed comprehensive Daily Events reports, promoting transparency and information sharing among hotel departments, leading to improved teamwork and service delivery.
• Proactively handled banquet and outdoor catering sales inquiries, effectively converting leads into successful events and driving revenue growth.
• Cultivated strong relationships with clients, ensuring exceptional service and repeat business, positioning myself as a key player in sales and event management.

Company industry:
Hospitality & Accomodation

Hotel Operational Trainee

January 2010 - December 2012

(Park Plaza Hotel-

Ludhiana, India

January 2010 - December 2012

Company industry:
Hospitality & Accomodation

Education

Calorx Teacher's University, Ahmedabad.

December 2012

December 2012

Bachelor's degree, Arts

India

Calorx Teacher's University

March 2012

March 2012

Bachelor's degree, Arts

India

GPA (rating): Good

GPA (rating): Good

Calorx Teacher's University

January 2012

January 2012

Bachelor's degree, Arts

India

M.G.N GIRLS SEN/SEC SCHOOL

January 2008

January 2008

High school or equivalent, Arts

India

M.G.N GIRLS SEN/SEC SCHOOL

January 2008

January 2008

High school or equivalent, Arts And Social Sciences

India

M.G.N Grils Sec/Sen School.

January 2008

January 2008

High school or equivalent, Arts

India

Skills

Event Sales
Expert
Event Sales
Expert
Event Hosting
Expert
Event Hosting
Expert
PHONE SALES
Intermediate
PHONE SALES
Intermediate
MARKETING MATERIALS
Intermediate
MARKETING MATERIALS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
ACCOUNTING
Intermediate
ACCOUNTING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
UPSELLING
Intermediate
UPSELLING
Intermediate
Sales Manager
Intermediate
Sales Manager
Intermediate
Hotel Manager
Intermediate
Hotel Manager
Intermediate
Event Manager
Intermediate
Event Manager
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
Team Worker
Expert
Team Worker
Expert
Event Sales
Expert
Event Sales
Expert
Event Hosting
Expert
Event Hosting
Expert

Languages

English
Expert
Hindi
Beginner
Punjabi
Beginner

Training and Certifications

Certifications
BTEC HNC
INSIUTE OF AIR-HOSTESS TRAINING

Hobbies

  • Exploring new places, Cooking & Singing