DEPUTY GM
Roumi&Risk
Total years of experience :26 years, 4 Months
As per my uploaded cv
BASIS
• Developed a yearly marketing strategy for Ford Al Wazzan
• Developed promotional packages to increase sales
• Workshops to nurture FORD brand with the FORD AL WAZZAN culture
• Bridged relationship with Ford Al Wazzan and finance companies and banks
• Introduced new distribution channels
• Introduced the concept of measuring the campaign effectiveness.
• Created loyalty programs with Fans of specific car models
• Opened channel for fleet sales with new dealers
• Created and managed two sales events for used cars
• Introduced the most innovative promotion in the automotive industry
ACHIEVMENTS
• Sold 75 used cars in one day
• Increased the footfall to Ford Showroom by 25%
• Increased sales of Ford different car makes by 15%
• Won the prize of the best Launch in the ME for F150
KUWAIT OIL
COMPANY
APR2013-MAR2014
PROJECT MANGER
COMMUNICATION CONSULTANT
• Developing internal communication strategy for Upstream companies in Kuwait to instill the core
values in upstream employees day to day activities.
• Developed Upstream values team
• Developed internalization workshops for middle management
• Developed ATL communication campaign
BRAND STRATEGIST
• Led the pitch efforts to secure new clients.
• Managed pre-presentation market research to gather current status quo about client’s industry.
• Spearheaded the proposal stage to prospective clients.
• Team member of the brand strategy development
• Presentation of brand strategies for client in the local market.
• Developed, presented and executed marketing communication strategies for clients after their
brand are already developed.
• Developed, presented and executed internal and external corporate communication programs.
• Conducted brand audits through primary and secondary market research.
• Acting brand guardian of several clients to insure brand compliance.
ACHIEVMENTS
• Landed the biggest value branding contract in REX history since inception 2012
• Played a major role in developing brand strategies and then marketing strategies for Boubyan
Bank Kuwait, ACICO regional, GIG regional, Rimal Hotel and Resort Kuwait, JEYOUN Real estate
project Bahrain, Parachute Global, HairCode regional and many others
• Played a major role in building Gulf Insurance group brand, and Gulf Insurance Kuwait after their
brand was developed.
• Certificate of Appreciation from Gulf Insurance Groups for developing their regional brand and for
continuous support in building their brand
Handling all daily work and activities in addition to the development of communication plans,
promotional campaigns, tactical activities, media planning, briefing and debriefing for the following
clients:
• Renault-Babtain Kuwait. KFH Auto Division Developing solutions and ideas based on each client's
unique challenges and situations
• Developing communication plans (corporate and tactical) for my accounts.
• Played a major role in developing pitch presentations to new accounts
ACHIEVMENTS
• Created Brand extension Mumtaza used cars of KFH used cars division
• Achieving with
Operations management of all services related to the late Prime Minister Rafic Hariri
• and ministry palace of the Lebanese government
• Planning, recruiting, budget planning, implementation of top committee objectives.
• Operations Management of Beirut Festival committee (Headed by Mrs. Hariri)