Kaiya سركيس

Yearly marketing plan and budget: In alignment with all teams (product, content, commercial and data), marketing plan and budget were projected depending on Anghami’s yearly goal.

Project manager for MBC Group: TV marketing put into account to reinforce Anghami’s in-app, digital and OOH campaigns. This incoporates but is not limited to brand campaigns, new features promotion, new content releases (in collaboration with labels).Projects worked on: MBC The Voice Kids, MBC The Voice Adults, all TV Promos, talk-show integrations...


Regional offline campaigns: Anghami brand campaigns start in-app and on digital and areexpanded to offline in terms of outdoor marketing, TV, radio, telcos.

Content marketing plans with music labels: Working closely with worldwide music labels to roll-out the adequate marketing plans needed for artists when releasing new content. Concept, ideas, down to the narrowest in-app technicality were all handled.Content marketing plans consist of having the below points takeninto account when promoting a release: In-app marketing, Social Media marketing, Digital marketing, Outdoor marketing

Leveraging regional telco partnerships: PR/Media to create even farther word of mouth

•Overlook on all departments in the Central Bank

Study the change in market charts of specific stocks
•Predict the change in stocks
•Link economic/political/business news to market fluctuations
•Use of BLOOMBERG software