kaizeen lilaowalla

• Develop and excute social media and digital marketing stratgies for MTS LLC and sister concern company Dhuaan Lounge Restaurant & Cafe
• Planning and designing digital content for owned media and creating content calendars on monthly basis
• Coverage of any new promotion launches or core products on all social media channels
• Manage response of customer feedback, queries, complaints etc
• Build brand awarenes, increase engagement and create connections
• Tie ups with Zomato and Talabat for the cafe
• Tie ups with influencers for the cafe
• Tie ups with UrbanClap and Just Mob for services
• Tie ups with hotels and tourism groups
• Control of inventory of the cafe requirements
• Managing the distribution of menus in the nearby areas
• Maintain monthly KPI reports and understand competitor analysis
• Execution of SEO/SEM on a continuous basis

• Responsible for Marketing, Communications and PR of the mall
• Worked on the Annual Marketing Calendar to plan yearly Budgets
• Planned and executed all ATL, BTL Social Media, SMS, Email and Display Advertising marketing campaigns on monthly and quarterly basis
• Responsible for creating and implementing digital and social media strategy
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Develop integrated campaign strategies and set objectives and KPIs in alignment with marketing plans
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Liaised with DED, DTCM, DSMG and Red Crescent Organizations for promotions and events
• Managed campaigns within the approved budgets
• Utilising HootSuite, SproutSocial for social media management and other web analytics tools like Google Analytics
• Managed and developed social media content
• Updating of the website, drive website traffic and measure site traffic
• Managed relationships with key tenants by supporting through the mall's social media platforms
• Managed relationships with external agencies and creative agency to ensure visuals are arranged in time for roll out of mall promotions and brand campaigns as per agreed timelines
• Conduct competitor mall research to determine the market requirements for existing and future campaigns
• Proposing innovative cost effective ideas for increasing mall's footfall and brand visibility through different mediums

• Rolled out marketing events and promotions in the mall as per the yearly calendar and budgets
• Created and implemented digital marketing and social media strategy for the mall
• Implements Social Media Campaigns and Strategies
• Development of brand awareness and online reputation
• Promote content through social advertising
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Design, create and manage promotions and Facebook, Twitter, Instagram ad campaigns
• Monitor, listen and engage with fans
• Worked on lead generation campaigns, drove website traffic and measured ROI based on campaigns
• Worked on cross platforms to promote campaigns and engage with customers
• Managed and developed social media content
• Worked on revamping the mall website as per user experience integration
• Handled tie ups with Influencers for promoting retail outlets
• Coordinated with suppliers and internal departments for mall activities and supported retailers through social media platforms
• Secured cash and barter sponsorships for events
• Prepared ROI reports to measure the effectiveness of the campaigns while keeping abreast of competitor malls

Responsibilities:
 Manage all issues related to brand management including brand guidelines and promotional activities across platform- ATL, BTL, Product launches, Brand development, POSM and Social Media
 Organizing special promotions, displays and events
 Take care of visual merchandising and brand image
 Plan and execute new product and store launches as per the communication
 Work closely with the marketing and retail team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
 Briefing the creative team and also monitoring the copy articles
 Handling Instore innovations across UAE for the brand
 Prepare and monitor marketing budgets
 Dealing with 3rd party suppliers for production work
 Create social media strategy
 Plan social media campaigns
 Manage social media implementation and day to day activities
 Engage with social media users and respond to any mentions over Facebook, Instagram, Twitter
 Produce engaging creative and innovative content for social media channels such as Facebook, Instagram, Pinterest and Twitter
 Work on monthly content calendar
 Keep up to date with any social media trends
 Assist with the planning of marketing strategies to help drive traffic and engagement to the website
 Track social media influencers
 Regularly monitor competitor social media sites and create competitor analysis reports
 Monthly review reports

Brands Handling
- Jewel Corner
- Hueb Jewellery
- Berger Paints
- Paragon Restaurant
- Salkara Restaurant

Responsibilities:
 Implementing communication strategies and tactics to solve client business problems
through ATL, BTL, PR, Digital and Social Media Marketing channels
 Monitor creative and copywriting articles
 Planning, budgeting and execution of the campaigns
 Organizing events, brand activations and visuals for stores
 Maintaining knowledge of client’s business, competition and latest industry news and
trends
 Anticipating PR Challenges and proactively proposing solutions to mitigate issues
 Prepare & monitor marketing budgets and analyse actual results with plans.
Track performance of marketing programs and develop action plans
 Preparing annual marketing calendars and media plans for the launches and events
around the Client’s products
 Managing all the administrative(LPO) & accounting

Brands Handled
- Intel
- Nestle (Purina)
- BlackBerry
- Microsoft
- FGB
- Estee Lauder (Clinique)
- Kiri Cheese

Responsibilities:
 Manage day to day client servicing and media relation activities along with planning and execution of PR activities. To ensure that all artworks and layouts are as per client requirements and deadlines
 Implementing promotional activities to manage product launch and brand promotion
 Ensuring proper and concise Knowledge Transfer (KT) by briefing the Graphics Team about the client requirements
 Identifying branding opportunities
 Supervising Retail activities for Microsoft

Brand Handled
- Microsoft

Next Gen Publishing Limited, Mumbai
Account Manager (May 2011 - October 2012)

Next Gen Publishing Ltd is the media/publishing arm of Shapurji Pallonji Group, incorporated in October 2004. It is one of the most recognized content generation companies in India having several trend setting & critically acclaimed B2C magazines such as Car India, Mother & Baby (India), Bike India, Smart Photography, Ideal Home and Garden. I am part of the team that is responsible for their uber niche magazine 'The Ideal Home & Garden Magazine' targeted towards the upwardly mobile home-owners.

Key Responsibility Areas: * Understanding the market trends and the client's requirements. Presenting specific 360 degree proposals to clients including advertising, PR, events and social media.
* Connecting with Editors and their team for Client Product, PR coverage.
* Co-ordinating with Photographers and clients for client product shoots.
* Press write up articles carried in our magazine during the launch of any new products or campaigns of our clients.
* Understanding of the client briefs and pitching the right product and right message.
* Maintaining, entrenching and expanding relationships with existing clients.
* Involved in Marketing Communication activities especially using media such as social media & developing suitable communication content directed towards brand awareness of the magazine.
* Regional Manager of thriving & diverse markets like Mumbai, Gujarat and Pune regions.
* Supervising, managing and training other members of the account team to achieve targets.

World Wide Media - Times Group, Mumbai
Account Manager (July 2007 - May 2011)
WWM is a joint venture between The Times Group and BBC Magazines, the publishing division of BBC Worldwide. It has an enviable bouquet of brands & magazines in its roster, ranging from Indian favourites to international bestsellers. Magazines such as Femina, Filmfare, Hello, Grazia, Home trends and Good Homes.

Key Responsibility Areas: • Joined as a Management Trainee and gradually progressed to become an Account Manager in a span of 3 years.
• As an Account Manager, my responsibilities were to drive revenue and acquire new business for Good Homes.
• During my tenure, I have worked for international fashion publications like Garzia, Hello, Femina and Filmfare.
• Constant coordination between the photographers and clients for the photo shoot of their new brand / campaign launch.
• PR coverage of new stores or an upcoming line of products as well as consulting with clients and taking brief ups during launch of new campaign and research design.