Kajal Singh

• Garnered ₹60 Cr in AUM within six months of promotion by cross-selling PMS
and AIF products (₹50 Cr for ASK Hedge Solutions, ₹8 Cr for ASK Investment
Managers, ₹2 Cr for ASK PIA).
• Led B2B channel management across Delhi NCR, driving growth through
institutional distributors including LGT Wealth, Centricity, and key IFAs.
• Empanelled 50+ new Partners (Centricity, Finanza Investekk) while managing
risk, compliance, and stakeholder alignment across onboarding.
• Built high-value relationships with banks, wealth RMs, and MFDs to optimize
wealth management offerings.
• Ran targeted digital campaigns for PMS/AIF distribution, driving HNI
acquisition, engagement and retention.

• Developed brand-compliant pitch books, presentations, and marketing
collateral for a cohesive premium identity.
• Conducted competitive analysis of PMS and AIF products to support
positioning and market strategy.
• Optimized organic channels (social, email, WhatsApp) to drive qualifed investor
leads, and segmented investors by profle (SIP vs. lump sum, risk, ticket size,
tenure) to sharpen campaign targeting.

• Conducted market research to map the competitor landscape and identify
trends and gaps for go-to-market initiatives.
• Built and deployed targeted B2B email campaigns in LeadSquared, optimizing
subject lines, segmentation, and copy for lead generation.
• Developed B2B client personas for HR professionals from pain-point research
to inform campaign messaging.

• Built brand strategies for early-stage companies, designing logos, taglines in
Adobe Illustrator and Canva also co-ordinated with social media agencies to
plan and scheduled social media contents.
• Managed cross-platform content calendars (LinkedIn, Instagram, website) and
produced brand-aligned social content.
• Analyzed performance via Meta Business Suite and native analytics to optimize
engagement and reach.