Kaltham Al Mazrooqi, Branding Senior

Kaltham Al Mazrooqi

Branding Senior

Upon request.

البلد
الإمارات العربية المتحدة
التعليم
ماجستير, History of Art and Museum Studies
الخبرات
18 years, 7 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :18 years, 7 أشهر

Branding Senior في Upon request.
  • الإمارات العربية المتحدة - أبو ظبي
  • أشغل هذه الوظيفة منذ أكتوبر 2005

Duties & responsibilities: (Branding)
- Responsible of developing and maintaining a strong corporate identity of the FDF.
- Ensuring all marketing activities and tools adheres to the FDF’s brand positioning and guidelines.
- Developing FDF’s brand identities and marketing ideas for targeted campaigns, forums and
conferences by providing creative branding solutions for collateral, graphics, web, prints and publication.

- Extensive experience in developing
across a broad range of formats/media, including TV, print,
radio, social and online.
- Managing the design team while developing concepts in various creative projects and oversee them
to completion and help the design team use their talents effectively.
- Hand-on experience in creative process, design and brand developments.
- Initiate and conduct brainstorming sessions with creative team, maintaining strategic and creative
thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
Duties & responsibilities: (Internal Communications)
- Contributing to the internal employee engagement strategy and leading its events and activities.
- Experience in developing internal marketing campaigns that translate marketing objectives across
business units into clear and motivating creative strategies Duties & responsibilities: (Event Management)
- Experience in planning and managing large-scale events from planning stage, right through to running the event and developing the post-event evaluation.
- Produce detailed project plan for the event including timelines, venues, suppliers and budgets.


Duties & responsibilities: (Management and Operational duties)
- Act as the Media Office Manager and perform its duties when the manager is away.
- Experience managing the media buying agencies, including briefing, planning, buying and evaluation
processes.
- Ensure excellent relations with media and advertising agencies, printing companies and suppliers.
- Develop RFPs, and lead the selection and relationship management of multimedia vendors and third party service providers who meets the requirements ensuring adherence to the FDF strategy, policies and procedures.
- Managing multiple projects from concept through completion and ensuring that all projects are delivered on-time, within scope and budget.
- Developing FDF’s design concepts and marketing ideas for targeted campaigns, forums and conferences by providing creative branding solutions for collateral, graphics, web, prints and
- Ensure an excellent relations with media and advertising agencies, printing companies and suppliers.
- Responsible of preparing design and print related RFPs and technical analysis.
- Organizing and coordinating workshops and lectures conducted in FDF.
- Plan and manage PR events (e.g. open days, press conferences)
- Collaborate with internal teams (e.g. marketing) and maintain open communication with senior
management.
- Represent FDF in partners’ conferences and related events.
- Supervising hospitably services.
- Meeting with Sponsors and Suppliers and building communication channels.
various projects and initiatives of the FDF
rich media content that supports raising the awareness about the
- Manage and coordinate suppliers and all events logistics.
- Manage the team and provide full briefing to the different stakeholders.

الخلفية التعليمية

ماجستير, History of Art and Museum Studies
  • في Paris Sorbonne University Abu Dhabi
  • سبتمبر 2019

Thesis: The Impact of Effective and Efficient Branding in Transforming Museums: an Examination of Global and Local Models Using Select Museums as Case Studies.

بكالوريوس, Art & Design
  • في Zayed University
  • يناير 2004

Specialties & Skills

New Media
Creative Arts
Branding
Marketing
Problem Solving
Leadership
Management

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
مبتدئ

العضويات

Louvre Abu Dhabi
  • Art Club Member
  • November 2017

الهوايات

  • travel, fashion, film.
    2009-2020: Designed and developed more than 30 of FDF initiatives programs visual branding. Participated with the French artist JR in installing his “JR au Louvre” in Paris celebrating Louvre’s pyramid 30 years anniversary Experienced graffiti on the walls of Paris alongside with other French artists.