Sr. Regional Assortment Manager
Talabat
مجموع سنوات الخبرة :8 years, 6 أشهر
Leading tMart’s grocery assortment design & development per category and sub-category.
Currently with 120+ dark stores across (Egypt, UAE, Jordan, Kuwait, Oman, Bahrain, Qatar, & Iraq); tMart leads the grocery quick commerce through Convenience, Speed & Affordability.
Counterparts: 44 category managers & 23 commercial associates.
2022 Regional Impact:
1. 28.08 % increase in assortment offering
2. 10.4% enhancement in content completeness
3. 20.13% increase in average basket value (ABV)
4. 3.53% increase in average basket size (ABS)
5. 8.33% increase in customer frequency
6. 7.78% increase in add to cart (ATC)
7. 34.98% decrease in zero search results (ZRR)
8. 19.05% increase in session conversion
Headed the Supermarket Division for the Imported range with full accountability to Profit and Loss.
Yearly turnover exceeded 27.8 million Dinars at 38% Net Average GP.
Achievements:
1. Established new contracts for 21 existing suppliers with custom claim policy.
2. Started business with 6 new suppliers acting as a backup for top contributing ones.
3. Revisited replenishment parameters to enhance: stock turns, vendor service levels, and DC availability.
4. Launched 2 new departments at our Signature Model; the Organic and the Health & Wellness.
5. Conducted training sessions for new trainees and existing category managers.
Developed the private label range for the Home Care and Personal Care Departments.
Yearly turnover exceeded 43 million riyals with a share of 14.6% of sales and 18.70% of profitability from the total PL Division.
Accomplishments:
1. Launched "Baby Proof" a baby diaper’s brand; achieving 5% category share within 6 months.
2. Introduced 56 new SKUs across 11 categories with a yearly turnover of 17.44 Million Riyals.
3. Accomplished sales growth of 30.98%, GP% growth of 8.8%, and 3.33 GMROI.
4. Introduced PL stage gate process to all other departments.
Responsibilities:
• Managed a portfolio of: 107 SKUs and 6 Brands in 24 product lines across 133 stores
• Signed off item design & quality in reference to target local & international SKUs.
• Negotiated contract terms for 26 suppliers: payments, seasonal deals, cost price, and quality.
• Performed category analysis and feasibility studies to assess potential development of new SKUs
• Monitored market activities for PL brands & planned weekly promotions & sales activities.
• Led a team of 7: 2 buyers and 5 trade marketing representatives.
Digital Marketing ( social media, email marketing, campaign objectives, seo, LinkedIn page development, Instagram engagement tactics)
Private Label Executive Education Program
Academic Courses: •Marketing Courses: Professional Selling, Market Research, Consumer Behavior, Strategic Marketing, and Advertising •Business Courses: E-Business, Business Systems, Business Statistics, Accounting I & II, Financial Management & Taxation, Mass Communication, and Leadership •Communication Courses: Business Writing, Business Arabic, and Cultural Studies I & II Honors: SAATCHI&SAATCHI Summer Training Pass with Honors
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