كمال شبير

- Generated $250K+ in revenue over three years by acquiring and servicing 60+ SMB clients across 5 continents.
- Directed a remote team of 10, managing daily operations to ensure the timely, high-quality delivery of all client projects.
- Developed and executed comprehensive marketing strategies, guiding social media teams to consistently meet and exceed core KPIs.
- Led the end-to-end management and successful launch of several new small businesses, projects and complex websites.
- Directed overall agency financial operations, including strict budget management and resource allocation.

- Expanded the client portfolio from 3 to 22+ accounts within 2 years.
- Managed 8+ GCC and Middle East clients, leading their marketing and digital operations remotely.
- Led and coordinated a remote team of 13, ensuring project delivery and KPI achievement.
- Oversaw CRM management, reporting, invoicing, budgeting, and strategic client pitches.
- Developed and executed social media and digital marketing strategies.

- Promoted the company and its products through integrated online and offline marketing initiatives.
- Managed social media platforms and developed the company website from concept to launch, with ongoing updates and optimization.
- Led digital marketing campaigns to drive traffic, engagement, and lead generation.
- Oversaw CRM operations and monitored sales team performance.
- Implemented innovative business development and marketing strategies while advising directors on market trends and growth opportunities.
- Conducted competitor and market analysis to develop effective advertising strategies, marketing plans, and promotional materials.
- Monitored marketing performance, managed SEO initiatives, and controlled campaign budgets.

- Secured 5 new accounts within one year, including two regional industry leaders.
- Promoted to manage a multidisciplinary team of 10 across the UAE, Lebanon and Jordan.
- Led two major rebranding projects and managed the Dubai showroom launch for Poltrona Frau.
- Managed 6 key accounts, including Albaddad International, Poltrona Frau Group and ARKI Group.
- Directed integrated marketing and advertising campaigns across digital and traditional channels.
- Led and coordinated graphic designers, content writers, and social media managers while maintaining strong senior-level client relationships.
- Managed digital and social media teams and channels, while preparing performance and analytics reports.
- Oversaw the production and delivery of all BTL marketing materials for clients.
- Maintained close client communication to ensure effective planning, high service standards, and strong long-term relationships.

Achievements:
- Achieved the highest media coverage in GFP’s history, reaching 219M+ with an ROI of $385K+.
- Improved website ranking by over 2 million positions.
- Established and managed a Salesforce CRM database with 40, 000+ contacts.
- Delivered media training sessions for international volunteers and staff.
- Earned 3 professional certifications and completed 5 advanced training programs.

Responsibilities:
- Global PR & Strategy: Directed public relations and media engagement across 14 countries, executing targeted strategies to engage key stakeholders.
- Media Relations & Training: Orchestrated press events, managed PR agency workflows (press releases, media monitoring), and facilitated media training for the board, staff, and international volunteers.
- Digital & CRM Administration: Spearheaded digital media campaigns and managed the organization's website and Salesforce CRM.

Achievements:
- Ranked QAIA social media in the top 3 globally for 5 consecutive months.
- Delivered the "Tweet for Heat" CSR campaign, driving 4, 560 tweets and a 1.37M reach in 3 days.

Responsibilities:
- Oversaw social media strategy, budgets, and project lifecycles for premier brands (Zain Iraq, Royal Jordanian, QAIA, Mercedes Jordan).
- Guided a 4-person creative & executive team through weekly/quarterly reviews to pitch, refine, launch and manage innovative client concepts.
- Analyzed performance data to deliver monthly strategic insights and proven ROI reports for clients.

Achievements:
- Awarded the prestigious Pikasso D’Or Outdoor Golden Award.
- Spearheaded a high-impact campaign that boosted Nissan's sales by 150%.
- Secured 6 new accounts, significantly increasing AGA's retainer fees and media booking revenue.

Responsibilities:
- Managed a portfolio of 13 major accounts, including Nissan, Infiniti, Royal Hotel, ATICO Group, SPIN, and Ayyam FM.
- Supervised clients’ end-to-end marketing activities, media planning, and competitive coverage reporting.
- Contributed to copywriting and creative artwork while co-managing production for print radio ads and promotional merchandise.
- Nurtured long-term client relationships to ensure high satisfaction and brand loyalty.

- Handled the POS branding at Nokia Care and GMS Nokia Lebanon
- Planned and applied strategic marketing plans
- Media planning
- Events planning
- Came up with creative ideas for new products and services
- Supervised the performance of our 9 shops all over the kingdom and the POS displays
- Coordinated with our advertising agency in POS’s campaigns and designs in general

CMS is the authorized distributor in the Middle-East and the GCC area of many international companies such as Cornelius (Dispensing systems), FAS (Vending systems), Scholle (BIB), and MEI(Payment Systems).

Handled the local and regional accounts of Pepsi, Coca Cola, Mc Donald's and Burger King.

Production assistant and location manager.

Responsibilities:
- Assisting in the production process of Advertisements, documentaries etc..through different tasks.
- Casting & contacting key players in the production process.
- Location manager of two ads and one latest documentary about an insurance company called “Trust”.
- Creating and designing logos.
- (Different Field) Designing & Modeling a fuel station which was built in Amman.

- Closed deals with clients who wanted to join our training program
- Followed up on clients and prepared all the materials needed for the program
- Researched and planned for exhibitions

Creating a media plan for our customers' campaigns, and it was a part of my training program during the university.