The Marketing, Loyalty & CRM Head, GCC, Egypt & Jordan
Arabian Oud
Total des années d'expérience :20 years, 4 Mois
• Leading 20 team members of the digital marketing, creative, CRM, partnerships, and loyalty teams.
• Planning online and offline strategy, with ROI and budget. Follow-up the implementation and tactical plans from ideation to execution on all marketing activities for 8 countries: Saudi Arabia, UAE, Oman, Kuwait, Bahrain, Qatar, Egypt and Jordan.
• Measure and monitor the marketing budget to compare the marketing performance KPIs on a daily, weekly, monthly, quarterly, and annual basis and allocate funds wisely.
• Build strategic relationships and partner with key industry players, online BTL and ATL offline marketing agencies and vendors. Media buying role with service providers in all 8 countries.
Success Stories
• Success records achieving +140% sales targets at different countries
• +30% new customer acquisition, exceeding the factory manufacturing capacity 2022.
• Building the marketing strategy and campaign-based budget.
• Over-Expected Achievements in annual qualitative and quantitative KPIs 2021.
• Providing the marketing supporting and digital transformation for corporates.
• Conceptualization of the creative artwork and supporting effective digital marketing solutions.
• Regulatory affairs for medical institutes and medical devices, importing, and SFDA inspections.
• Building strategic relationships and partnered with key industry players, agencies, and vendors.
Success Stories
• “The Best Full-Service Pharmaceutical Marketing Agency Award”, 2020, ghp magazine UK.
• “Most Creative Pharmaceutical Marketing Agency Award”, 2021, MEA Business Award.
• Leading 32 medical and sales representatives, developing SFE and KPIs to monitor the performance.
• Responsible for all marketing activities, sales target breakdown and achievement, Monitoring the daily reports, with coaching and corrective actions.
• Training the promotional team on products knowledge, presentation skills and direct selling skills.
Success Stories
• 170% incremental sales growth.
• Public speaker in medical conferences and Products awareness.
• Successful acquisition of Dawara Pharma.
• Building the territory management system for visits reports, monitoring sales and reordering.
• Leading 18 medical representatives, Monitoring the daily reports, with corrective actions to match with the strategic Sales Force Effectiveness and KPIs.
• Coordination with stakeholders to monitor sales and find solutions to accelerate the push and pull strategy.
• Monitoring sales target, achievements, and stock levels over different branches daily, and the inventory distribution.
Success Stories
• Best sales achievement with brand leadership market share in KSA 2006-2011.
• Identified savings for margin improvement over last years.
• Responsible for all marketing activities of Al-Dawaa Pharmacies and franchised products.
• Successful Community marketing activities to increase diseases awareness
• Launching AloeDent toothpastes, Oppo, Brunch, and Perfetti products.
• Building Al-Dawaa Customer Care Program CRM
Success Stories
• Best Sales Achievement on AloeDent Sales Achievements 2003.
• Building the marketing department coordinating with pharmaceutical companies and agencies.
• Building Al-Dawaa Continuous Educational and Training Program.
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