Senior Associate, Business Development for Middle East & Central Asia
Andrsen Global
Total years of experience :9 years, 10 Months
• Responsible for coordinating with almost 30 Member Firms & Collaborating Firms in the Middle East & Central Asia
• Managing all business development & marketing activities in both regions to report back to Andersen Global's central team in the US
• Acting as Andersen's main BD point of contact in both Middle East & Central Asia
• Collecting monthly and quarterly reports consisting of firms' activities and client data to monitor overall growth and business engagements
• Researching solutions to help firms extend their services to their clients globally
• Coordinating monthly regional meetings & weekly connects with firms
• Helping firms to coordinate online meetings with their clients and creating introductions with other global firms
• Facilitating the unification efforts across all Member Firms
• Responsible for developing the business through partnering restaurants and maintaining long-term relationships
• Conducted business reviews with accounts and identified business opportunities and business relationships which resulted in the achievement of increased revenue, profitability and market share
• Provided excellent service & support in order to build solid relationships and resolve operational issues between the restaurants and Talabat
• Renegotiated current commission rates by building new commercial relationships and renewing the existing contacts by renegotiating offers
• Handled menu content, promotions, advertisement sales, renegotiations and transmission methods to increase optimization as well as other special account management ad-hoc projects
• Managed Public Relations & Social Media simultaneously for various clients such as: M.H Alshaya, Alyasra Fashion, IKEA, & local start-up businesses
• Worked on accounts such as: Harvey Nichols, Blaze Pizza, Shake Shack, Raising Cane's, Pizza Express, Asha’s, Bridgewater Chocolate, Cafe Coco, TEKZONE, etc.
• Worked closely with a team of in-house animators and graphic designers to develop native and interactive social media content for Alshaya’s brands.
• Directed over 30 photoshoots to create assets for social media, including videos, images, boomerangs, animations, etc. working with teams of photographers and models.
• Developed monthly content calendars (with captions in English & Arabic), as well as social media analysis & KPI reports to recap account performance of previous months
• Responsible for community management on all social media accounts (tending to comments, direct messages, queries, etc.)
• Developed proposals to pitch & present for new social media accounts and/or event activations
• Managed PR and events for Alyasra Fashion’s premium brands (Jimmy Choo, KENZO, MaxMara, Triumph, DKNY etc.) This includes developing press releases, working closely with media members, esteemed local publications, & prominent social media influencers, while liaising with various suppliers to execute brand events
• Lead over 20 social media influencer activations for Alyasra Fashion brands
• Specialized in customer service
• Identified the customer's needs based on their interests
• Responsible for marketing all of the merchandise to customers
• Assisted customers while trying on jewelry & provided fashion consultations
• Participated in team work/team selling
• Oversaw incoming & outgoing shipments
• Developed proficiency with cash wrap procedures
•Specialized in customer service
• Mentored & trained Sales Associates
• Specialized in credit card applications & reward programs
• Participated in team work
• Oversaw incoming shipments of merchandise
• Responsible for signage & marketing around the store
Developed a diverse platform in the fields of Public Relations, Marketing, & Social Media.