Kanchan Bhatia

- Design and execute animation plans for each store based on its best performing categories and ensure quality and timely execution

- Work closely with all stakeholders to ensure that all retailer offers and activities are communicated accurately and effectively

- Work closely with Mall Management teams for booking of the mall common areas for Marketing activities and events and in-mall branding

- Plan and execute detailed 3D window branding and instore POS across all concepts as per product launches and budgets allocated

- Ensuring monthly graphic change-outs at all stores along with creating a brand story for all new products launches, maintaining freshness in stores

- Conduct weekly mall tours to supervise the execution of marketing animation plans and gather feedback from store teams

- Designed and executed the most eye-catching 3D window and in-store branding within GCC
for FILA (footwear brand) at The Social Foot, Dubai Mall

- Manage all marketing activities for luxury skin care brands: Murad and Ioma, fragrance brand: Clive Christian and salon: Aveda

- Work closely with the Social Media team to analyze engagement and performance levels, using tools like Facebook Ads Manager, YouTube Studio, LinkedIn and Twitter Business Analytics, and improvise Social Media strategies accordingly

- Work with the CRM team to analyze performance of Digital Marketing campaigns such as emails, app updates and website visits, using the statistical data provided by them and suggest ideas on how to increase visits and clicks.

- Conceptualize and execute influencer and PR events to create a buzz on social media and increase VIP customer loyalty

- Liaise with brand principals based in UK and US on seasonal marketing plans and campaigns

- Adapt international marketing campaign calendars and social media content calendars as per regional events in order to be relevant to the target audience

- Identify a loyal customer base to implement effective CRM strategies to increase conversion rate

- Coordinate with multiple departments to ensure all approvals on costs and concepts are gained on time

- Design PR packages, keeping in mind brand identity and quality, and liaise with suppliers to negotiate pricing and delivery timelines

- Effective implementation of campaigns and seasonal plans at all stores across GCC, within assigned deadlines

- Communicate animation plans with agencies, and review materials and quality prior to installation

- Negotiate prices with suppliers to ensure that all quotations are within the approved material rate card

- Monitor Trade Marketing spends and ensure that all activities are within the assigned budget; per store, brand and concept

- Collate the information for seasonal product brochures, based on key products purchased for each brand

- Responsible for issuing LPO's and invoices to all suppliers and clients

- Part of the marketing team when Sun and Sand Sports won the SPIA award for best Retail Execution in 2016

-Providing support for marketing events and exhibitions

-Managing events, booking venues and ordering marketing materials

-Contact point between clients and marketing manager and proving clients with constant assistance and guidance on various aspects of the event

-Compiling extensive spreadsheets to plan, budget and organize events

-Keeping track of event finances including checking requests, invoicing, and reporting

-Following up with clients to arrange payment and evaluate the service provided

-Analyzing questionnaires to understand customer feedback and improvise future events accordingly