Area Operations Manager
Liwa Trading Enterprises
Total years of experience :13 years, 10 Months
Drive consistent execution and deliver topline results across multiple locations through setting direction, coaching and developing Managers, building succession plans and influencing corporate decisions. Responsibilities include but not limited
• Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Improve footfall and conversion by ensuring enhanced customer service standards.
• Ensure adherence of VM standards and minimize shrinkages
• Adhere to stores operating policies and procedures
• Responsible for Staff on-boarding training and development
• Managing team performance, work force management applications
• Controlling merchandise in the stores and analyzing sales statistics to generate business analysis reports on daily, weekly and monthly
basis
• Managing Loss and Prevention by ensuring compliance of SOP across the region.
• Auditing stores on quarterly basis
Complete store operational requirements by scheduling and assigning employees; following up on work results
• Ensure availability of merchandise and services by approving contracts; maintaining inventories
• Market merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for
profitability ratios
• Relationship management with key sponsors and associates,
• Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in
a position to understand service requirements
• Prepare in-store and print marketing and maintain standards across all locations
Perform customer verifications and set up new customer accounts. Process orders, forms, applications and requests to have an
organized workflow to meet customer timeframes
• Direct requests and unresolved issues to the designated resource
• Manage customers' accounts to keep record of their inquiries, comments and complaints
• Record details of actions taken
• Prepare and distribute customer activity reports
• Maintain customer database
• Follow upon customer interactions
Sound Temple events & promotion January 2010- February 2011
Consulting Marketing & Advertising Manager
❸ Advertisement and promotions for public and corporate events, including drafting the print media.
❸ Market Research, production of BTL ABL communication strategies and lead genration.
❸ Maintaining and planning strong budgetary controls.
❸ Handling collaterals and managing event flow.
❸ Relationship management with key sponsors and associates,
Synechron Technologies Pvt. Ltd, Pune April 2009-September 2010
Marketing & Business Development
❸ Extensive analysis and research for digital media industry in U.S and Middle East
❸ Research & assessment of sales opportunities and target markets, including intelligence gathering on customer and competitors, generating leads for potential sales and follow-up sales activity
❸ Corporate communication and administration including branding and advertising activities of the company
❸ Content writing for the internal newsletters and company website every month.
Pioneer Book Company Pvt. Ltd, Mumbai April 2007-January 2009
Marketing Specialist
❸ Directed comprehensive multilingual marketing and advertising projects to support company's expansion into other states.
❸ Determined and analyzed project scope with cross-functional team members to develop marketing strategy, including schedules and budgets of INR 10 million.
❸ Acted as a primary liaison with clients throughout, maintain client relationships, facilitated communication and ensured satisfaction.
❸ Developed and managed campaigns' budgets and Internet marketing programs, including organic optimization, blog implementation, paid search marketing, and quality link-building efforts.
❸ Social network - Created and maintained social media profiles, such as: Facebook, LinkedIn and Twitter.
❸ Always kept up-to-date on increasing effective Internet popularity.
❸ Ensured visitor-friendly UI of web resources.
❸ Analyzed and reported web analytics performance - Gave relevant recommendations and advised adjustments.
University of Surrey, United Kingdom 2011-2012 ❸ Completed MSc. International Marketing Management with Merit, Distinctions gained in Marketing, International Marketing, and Technology enabled Marketing Modules. ❸ Researched on Gap Inc.'s online marketing strategy to demonstrate how it has 'integrated e-tools' to promote its products or services. Then, analyzed if, and how, its exploitation of electronic communication media could be improved. ❸ Other modules included International Business Management, International Marketing Investigation, Marketing Communications, Financial Management and Research Methods.
University of Pune, Symbiosis College of Arts, Commerce and Computer Science 2006-2008 Completed Bachelors of Commerce- Specialized in Marketing & Advertising
