Project Manager
Zainconcepts Events & Exhibitions (Qatar)
Total years of experience :9 years, 3 Months
Leading a team of 6 with end to end project management
* From idea generation to execution I am involved as a key person in companies projects
* Develop the detailed project planning including the budget, timeline estimation, people resource required
* Discussing in detail with the design team to create the visuals
* Budgeting & approving quotations prepared by the team with cost comparison
* Presenting to the clients while ensuring the detailed explanation for the idea
* Training the team & dealing with vendors to implement the ideas & processing approvals for the jobs
* Making the timelines of each required item for on-time delivery
* Ensuring the event has no loopholes by planning the operations to make sure on-time delivery
* Build & maintain the partnerships with key organizations & individuals involved in the event management
industry
* Managing crisis if any occurs
* Leading Marketing analysis of the company & taking decisions on implementing the digital marketing strategies
per-project basis also, general company branding & maintaining social image
* Managing the digital marketing for the events and the company
* Managing the operations of the company
My job role & responsibilities involve managing and implementing marketing strategies to promote the agency's services and enhance its brand image. Below are some key responsibilities associated but not limited to my position:
Marketing Strategy Development:
Developing comprehensive marketing strategies aligned with the company's goals and objectives.
Identifying target markets and customer segments to tailor marketing efforts effectively.
Campaign Management:
Planning, executing, and monitor marketing campaigns across various channels (online and offline).
Utilize digital marketing tools, social media, and traditional advertising methods to maximize reach.
Content Creation:
Creating engaging and compelling content for marketing materials, including website content, social media posts, newsletters, and promotional materials.
Ensuring consistency in brand messaging and adherence to the company's tone and style.
Brand Management:
Safeguarding and enhancing the company's brand image through consistent messaging and branding across all communication channels.
Monitoring and responding to online reviews and customer feedback to maintain a positive brand reputation.
Public Relations:
Developing and maintaining relationships with media outlets, travel influencers, and other relevant stakeholders.
Coordinating press releases, media coverage, and other public relations activities.
Event Planning:
Organizing and participating in events, trade shows, and promotional activities to increase brand visibility and attract potential customers.
Market Research:
Conducting market research to stay informed about industry trends, competitor activities, and customer preferences.
Using insights from research to make data-driven decisions in marketing strategies.
Analytics and Reporting:
Monitoring and analyzing the performance of marketing campaigns using analytics tools.
Providing with regular reports on key performance indicators and recommend adjustments to improve effectiveness.
Collaboration:
Working closely with other departments such as sales, customer service, and product development to ensure a unified approach and consistent messaging.
Customer Engagement:
Engaging with customers through social media, email campaigns, and other communication channels to build relationships and encourage brand loyalty.
Overall, as a Marketing & Communications Officer I play a crucial role in creating a strong brand presence, attracting customers, and ensuring effective communication strategies for my current company.
• Leading a team of 6 with end to end project management
• From idea generation to execution I am involved as a key person in company projects
• Develop the detailed project & marketing planning including the budget, timeline estimation, people resource required
• Discussing in detail with the design team to create the visuals
• Plan, develop & implementing the marketing initiatives with ATL & BTL activities
• Budgeting & approving quotations prepared by the team with cost comparison
• Presenting to the clients the detailed explanation about an idea
• Training the team & dealing with vendors to implement the ideas & processing approvals for the jobs while coordinating and evaluating multiple marketing channels to drive business
• Working closely with production & technical team for event production & content development. Help support designing of the banners/posters required at the event along with hoardings & newspapers ads, Digital content being the Key. Making the timelines of each required item for on-time delivery
• Ensuring the event has no loopholes by planning the operations to make sure on-time delivery
• Build & maintain the partnerships & relationships with key organizations & individuals involved in the industry. Maintaining the relationships with the media houses and the blogger industry.
• Leading Marketing analysis of the company & taking decisions on implementing the digital marketing strategies per-project basis also, general company branding & maintaining social image
• Managing the “digital marketing” for the events and the company
• Managing the operations of the company
Marketing Management:
* Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that
propelled sales from 07crore (INR) to 11crore (INR) by 2016.
* Led marketing campaign for the organization with a yearly expense of 10 to 12 crore INR
* Used ATL BTL & Digital Marketing Platform to brand & market different products
* Led market launch of new products. Identified opportunities, researched new expansion possibilities, collaborated
with sales team and created campaigns generating increase in revenue.
* Created web portal to transform previously archaic intranet into a dynamic website improving communication
flow and adding an effective sales tool for field reps.
Fatima Mapari | Contact: +974 5062 3788| Email: fatimamapari21@gmail.com |whats app: +974 5062 3788 2
* Wrote catalogs, and brochures that enhanced the sales reps’ understanding of complex product features and
helped them sell more effectively.
* Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an
average of 10% under-budget (without compromising business growth goals).
* Developed and executed SEO, SEM & SMM strategies that achieved and sustained top 3 rankings on Google
(organic, nonpaid results) for key product search terms along with the agency hired.
Event Planning & Monitoring:
* Planned & Coordinated for execution of over more than 50 events
* Played a key role in planning & managing the event concept of Golden Pillar Real Estate Awards worth Rs. 12
Crore (INR)
* Managed the execution, production, Marketing, Digital Marketing for Corporate events
* Managed & Executed Property Exhibition of 21000 sq.mtrs (worked at branding, digital marketing, production,
registration and various other aspects)
* Conducted Seminars & Workshops for over 15000 attendees
* Working closely with Agencies / vendors in order to ensure the delivery in terms of the media purchased,
ensuring timely delivery by event fabrication agencies.
Achievements:
* Planned, Managed & executed the Awards night i.e. The Golden Pillar Awards for Real Estate Industry of Mumbai
with the presence of who's who of the industry got promoted to Creative Director for the show
* Managed the development of new online portal Single handed www.mchihomes.com- Gave technical & design
Approvals, Developed the content (Including the data fields), Requirements approvals etc
* Developed concept of branding & brand image for event BIZNET, a business networking platform right from the
name to the tagline including the creative design, the theme of the event, worked with CRISIL for BIZNET &
developed the entire event flow
Marketing Management:
* Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that
propelled sales from 07crore (INR) to 11crore (INR) by 2016.
* Led marketing campaign for the organization with a yearly expense of 10 to 12 crore INR
* Used ATL BTL & Digital Marketing Platform to brand & market different products
* Led market launch of new products. Identified opportunities, researched new expansion possibilities, collaborated
with sales team and created campaigns generating increase in revenue.
* Created web portal to transform previously archaic intranet into a dynamic website improving communication
flow and adding an effective sales tool for field reps.
Fatima Mapari | Contact: +974 5062 3788| Email: fatimamapari21@gmail.com |whats app: +974 5062 3788 2
* Wrote catalogs, and brochures that enhanced the sales reps’ understanding of complex product features and
helped them sell more effectively.
* Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an
average of 10% under-budget (without compromising business growth goals).
* Developed and executed SEO, SEM & SMM strategies that achieved and sustained top 3 rankings on Google
(organic, nonpaid results) for key product search terms along with the agency hired.
Event Planning & Monitoring:
* Planned & Coordinated for execution of over more than 50 events
* Played a key role in planning & managing the event concept of Golden Pillar Real Estate Awards worth Rs. 12
Crore (INR)
* Managed the execution, production, Marketing, Digital Marketing for Corporate events
* Managed & Executed Property Exhibition of 21000 sq.mtrs (worked at branding, digital marketing, production,
registration and various other aspects)
* Conducted Seminars & Workshops for over 15000 attendees
* Working closely with Agencies / vendors in order to ensure the delivery in terms of the media purchased,
ensuring timely delivery by event fabrication agencies.
Achievements:
* Planned, Managed & executed the Awards night i.e. The Golden Pillar Awards for Real Estate Industry of Mumbai
with the presence of who's who of the industry got promoted to Creative Director for the show
* Managed the development of new online portal Single handed www.mchihomes.com- Gave technical & design
Approvals, Developed the content (Including the data fields), Requirements approvals etc
* Developed concept of branding & brand image for event BIZNET, a business networking platform right from the
name to the tagline including the creative design, the theme of the event, worked with CRISIL for BIZNET &
developed the entire event flow
Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative
team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and
projects.
* Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product
launches.
* Vendor Management, Media Buying & media Monitoring; Coordination with all the agencies involved in marketing
* Developing a line of creative for various purpose
Just A Home Reality
Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative
team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and
projects.
* Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product
launches.
* Vendor Management, Media Buying & media Monitoring; Coordination with all the agencies involved in marketing
* Developing a line of creative for various purpose
Just A Home Reality
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