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Kannappa Srinivasan, Assistant Manager Digital Marketing

Kannappa Srinivasan

Assistant Manager Digital Marketing·LuLu Exchange

United Arab Emirates

Master's degree, (E-Business)

Work experience

Total years of experience: 14 years, 3 months

Assistant Manager Digital Marketing

October 2023 - Present

LuLu Exchange

Dubai, United Arab Emirates

October 2023 - Present

Company industry:
Financial Services
Job role:
Finance and Investment

Assistant Manager – Digital Marketing

October 2023 - Present

Lulu Exchange,

Dubai, United Arab Emirates

October 2023 - Present

• Oversee and manage a high-performing team of up to 5 digital marketing professionals.
• Collaborate with cross-functional teams to drive marketing objectives.
• Owning and improving the performance of digital marketing channels.
• Develop and optimize lead scoring models and CRM automation processes.
• Supervises the full planning cycle (Annual Marketing Plan, Budget Estimates and Forecast)
• Managed multichannel communications via Email, SMS, and WhatsApp.
• Collaborated with HR, Compliance, IT, and Partnerships for unified execution.

Key App installs +201% Customer +89% SEO-driven +120% Reduced
Company industry:
Banking
Job role:
Marketing and PR

Digital Marketing Expert

October 2015 - Present

Skyline University College

Sharjah, United Arab Emirates

October 2015 - Present

 Campaign planning, setup and management across Search, Display and Social Networks.
 Develop near and long-term SEM & PPC account strategies, roadmaps and execute day-to-day tactics that increase ROI, site traffic, conversion by lowering CPA
 Manage the day-to-day SEM activities across multiple search engines.
 Managing Social Media Paid Campaigns.
 Managing Email Campaigns.
 Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
 Monitor campaign results, analyze key metrics and optimize click-through and conversion rates.
 Review and send Weekly and Monthly performance reports with insights..
 Maintain CPA and Ensure ROI + Targeted Traffic.
 (A/B) Testing for the Ad copies and Landing pages.
 Landing page testing, split testing, tweaking and optimization to deliver best possible results.
 Initiated and executed structural Re-marketing for several clients.
 Providing insights, suggestions to the clients by Competitor Analysis, Trend Analysis.
 Experience on Google Analytics, bid management and competitor analysis tools.
 Worked on creating a social media strategy for the clients (Campaigns, targets, Ads etc.). For social media campaigns, experiment with different images and demographic combination to improve brand awareness and generate like/clicks for the client.
 Created and managing the Quality process for optimizations carried out by the team.
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

E-commerce Digital Marketing Lead

March 2022 - October 2023

fepy.com,

Abu Dhabi, United Arab Emirates

March 2022 - October 2023

• Boosted online sales by 180% and traffic by 1600% through strategic digital campaigns.
• Managed cross-functional team (SEO, content, design, Digital Marketing).
• Oversaw all digital channels: mobile app, website, SEO/SEM, email, and affiliates.
• Applied CRO strategies, increasing conversion rates by 85%.
• Enhanced UX and strengthened brand engagement on social media.
• Improved customer retention by 10% through email automation.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

E-commerce Marketing Lead

April 2022 - September 2023

Al zaabi group

Abu Dhabi, United Arab Emirates

April 2022 - September 2023

Company industry:
Construction & Building
Job role:
Construction and Building

Senior Digital Marketing Specialist

October 2015 - April 2022

Skyline University College,

Sharjah, United Arab Emirates

October 2015 - April 2022

• Managed full-funnel digital marketing: SEO, SEM, email, display, and social ads.
• Monitored KPIs and campaign ROI.
• Optimized user journeys and conversion paths using A/B testing.
• Proposed innovative digital solutions and UX enhancements.
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Online Marketing Executive

March 2015 - October 2015

Future Homes Real estate LLC

Ajman, United Arab Emirates

I found this job using Bayt.com

March 2015 - October 2015

 Develops methodology and maintains a high level of SEO ethics to place high search volume keywords in top of the SERP’S.
 EV SSL Certitification.
 On- Page and Off- Page Optimization.
 Social Media Optimizing.(Facebook, Twitter, Linkedin, Google+, Youtube, Pinterest)
 Keyword Researching.
 Local Classifieds ad posting
 Working on Web 2.0
 SMS Marketing
 Email Marketing
 Email campaign designing and marketing and optimizing
 Website SEO Analysis
 Domain Naming & Suggestion
 Webmaster Accounts Setup on Google, Yahoo, and Bing
 Google Analytics Installation
 Robots.txt Creation
 XML and TXT Sitemaps Generation with XSL Stylesheets
 Home Page & Landing Page Optimization
 WebPagesOptimizationMeta Tags Optimization
 Website Competitor Analysis
 W3C Compliance (XML and HTML Validation)
Company industry:
Real Estate
Job role:
Marketing and PR

Digital Marketing Specialist

March 2015 - October 2015

Future Homes Real Estate,

Ajman, United Arab Emirates

March 2015 - October 2015

• Launched an e-commerce website with SSL and SEO integration.
• Achieved top SERP rankings via targeted keyword strategies.
• Managed social media and email campaigns.
Company industry:
Real Estate
Job role:
Marketing and PR

Digital Marketing Executive

November 2013 - March 2015

Contus,

Chennai, India

November 2013 - March 2015

• Managed digital operations with $500, 000 annual sales, growing YoY by 18%.
• Executed PPC and social campaigns.
• Conducted traffic and campaign performance analysis.
Company industry:
Software Development
Job role:
Marketing and PR

SEO Analyst

March 2012 - October 2013

DESSS Technologies

Chennai, India

I found this job using Bayt.com

March 2012 - October 2013

Areas of expertise include:

•Digital Marketing
•Mobile App Marketing
•Search Engine Marketing (SEM)
•Content Management
•Search Engine Optimization (SEO)
•Pay per Click
•Adwords
•Social Media Marketing
•Web Analytics and Reporting
•Website Design

•My Responsibilities:

•Proficient in working with dynamic web pages.
•Sound knowledge of Mobile App advertising strategies.
•Excellent analytical and critical thinking skills.
•Profound knowledge of Web development.
•Sound knowledge of pay per click advertising strategies.
•Ability to optimize websites for major search engines.
•Ability to evaluate effectiveness of campaigns through search engine techniques .
•Familiarity with keyword ranking, geo-targeting, conversion rates, search engine referrals.



Certification:

•Google Adwords Qualified professional.
Company industry:
IT Services
Job role:
Information Technology

Education

Annamalai University

June 2018

June 2018

Master's degree, (E-Business)

India

Annamalai University

May 2016

May 2016

Master's degree, MBA - E Business

India

GPA (percentage): 71%

GPA (percentage): 71%

Currently pursuing my MBA
View attachment

Anna University

June 2010

June 2010

Bachelor's degree, (Computer Technology)

India

Coimbatore Institute of TechnologySambaviga Higher Secondary SchoolSambaviga Higher Secondary School

January 2010

January 2010

Bachelor's degree, Computer Technology

India

GPA (percentage): 59%

GPA (percentage): 59%

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Skills

Google Adwords
Expert
Google Adwords
Expert
PPC
Expert
PPC
Expert
SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Google Adwords
Expert
Google Adwords
Expert
Paid Marketing
Expert
Paid Marketing
Expert
SEO (Search Engine Optimization)
Expert
SEO (Search Engine Optimization)
Expert
Google Analytics
Expert
Google Analytics
Expert
Google Web Master Tool
Expert
Google Web Master Tool
Expert
SMO (Social Media Marketing)
Expert
SMO (Social Media Marketing)
Expert
FACEBOOK MARKETING
Expert
FACEBOOK MARKETING
Expert
SEM (Search Engine Marketing)
Expert
SEM (Search Engine Marketing)
Expert
Content Marketing
Expert
Content Marketing
Expert
social media marketing
Expert
social media marketing
Expert
PPC
Expert
PPC
Expert
SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert

Languages

English

Expert

Training and Certifications

Certifications
Google Adwords Certified Professional
Sep 2014 - Sep 2015

Hobbies and interests

Playing Chess