Consumer Relation Assistant
British American Tobacco
Total years of experience :14 years, 6 Months
• Responsible for a contact monthly target, trial and conversion.”One to One Communication Marketing”
• Responsible for certain HoReCa outlets.
• Responsible for submitting weekly reports about the HoReCa outlets.
➢ Coke Red plans and activations:
• Briefing and supervising on agencies.
• Monitor on activations calendar and budgets.
• Ushers and supervisors re-briefing before any campaign.
• Working and following up on agreements between Atlantic Industries and other parties.
• Preparing and handling the on ground activation of the “Culture Leadership campaign”.
• Preparing and handling the on ground activation of the “Refreshment Campaign”.
• Aligning with the Bottler the calendar of the campaigns to assure products delivery.
• Working with the creative agency to deliver the artworks.
• Retail Audit.
• Handling the branding and visibility in key accounts.
• Trade visits in Cairo and governorates.
• Documentaries for Coke Campaigns.
2008 Community times Magazine Marketing Executive • Maintained in preparing marketing and media plans and in writing briefs to the advertising agencies. • Bringing new ads to the magazine. • Arranging meetings with agencies and suppliers. 2008 Switch Advertising Agency Marketing Executive • Assisted in developing brand architecture and positioning. • Responsible for marketing new products to stores and shops. • Arranging meetings with agencies and suppliers. 2008 Bench-Mark Advertising Marketing Executive • Maintained in preparing marketing and media plans and in writing briefs to the advertising agencies. • Helped in maintaining advertising production and media activities. 2007 CIB International Bank Customer Representative • Opening bank accounts for Customers • Serves Customers over the phone for client account issues