Product Manager
Cognizant Technology Solutions
Total years of experience :6 years, 6 Months
Key Result Areas:
Evangelise ideas, create mockups and conceptual prototypes. Drive product roadmap through business case creation, feature definitions and prioritization. Work collaboratively with engineering team to take product concepts to execution using agile methodologies. Run user research, focus groups to fortify product’s offerings. Craft functional requirements, UI specs, wireframes and provide direction to UI developers to ensure best in class user experience. Show the vision and product path to Engineering as well as Execs and leaders.
Competitive analysis for gaps and trends. Work with agencies for UI/ UX and telemarketing initiatives.
Key Projects handled:
Retailio (Industry- Retail): Next gen mobile social product for Retailer-Consumer and Consumer-Consumer interaction. Conceptualized, designed and led creation from scratch
Brought in concept of location based collaboration leading to a more rewarding shopping experience for end consumers
Provided a singular view of ongoing discussions and analytics through heat maps, retailers now could push targeted offers to customers with clear intent to shop, leading to increase in coupon conversion by 12x vis-à-vis paper coupons
Optimized UI to bring offer, time to lapse and store direction in a single UI element leading to 25% increase in conversion
PlanRight (Industry- Restaurant): Product Manager for cloud based forecasting and operations planning product for restaurant chains
Devised Event management module, backed by analytics, it increased forecast accuracy by 6%
Increased new sales enquiries by 30% by using existing restaurants’ metadata to create new entities
Held focus group with 80+ target users over 2 weeks, generating insights for next release
Led marketing initiative for UK and CE geo leading to 3-fold increase in market reach
PeerBook (Human Resources): Built PoC of this critically acclaimed HR Benefits cum Engagement platform
Product pivot. Reused 60% of Retailio’s component to turnaround this PoC in record time
WorkBench (Project Management cum Automation): Provided consultancy to Oracle Practice
Gave them the 3 pillars of relevance, ease and predictability which went on to become the foundation for the tool
Advanced Order Management System (Industry: QSR): Architected the cutting edge solution proposed to World’s largest QSR chain to enable them to serve better across new channels like Mobile App, Curated, Drive-thru etc.
Worked on business and use case development and solution formulation in IoT space for Logistics industry. The product roadmap includes the ability to stream IoT data and enable organizations to proactively make decisions
Key result areas:
Define product roadmap and vision based on operational milestones and funding visibility. Drive UI/ UX for the product. Craft feature list and functionalities. Design scenarios for and carryout A/B and multivariate testing. Appoint PoCs to achieve twin goal of referral marketing and setting up offline disposition channel.
Key Projects Handled:
Gamification of landing page which gave us 6000+ pre-launch registrations. Got covered in national media and start-up blogs
Extensive market research to formulate Price Prediction Algorithm to determine depreciation pattern for more than 40 cell phone models
Web crawler backed reporting model to determine position of cell phone models on the value chain
Introduced reverse logistics and designed system to track and trace the shipment through various stages
Led selection of PriceShred for Govt. of Chile international incubation program STARTUP CHILE (only 5 from India selected)
Merit of attaining: 84% in