Trade Marketing Manager
International Agencies c/o Ali Bin Ali group
Total years of experience :6 years, 7 Months
Managing a team of 3 Trade Marketing Executive’s for realizing the short-term commercial priorities & driving long-term vision of 13 Principal through there renowned & vibrant portfolio across key accounts & general trade in Qatar.
MT B2C: Dealing with MAF Carrefour, Lulu Hypermarket, Al-Meera Coop, Ansar Gallery, & other MT players to drive visibility & activations in organized retail.
Responsible for managing & delivering the business results by effectively and efficiently spending the Division marketing budget
Initializing and developing sales systems to ensure FMCG pattern sales process in organization.
Ensuring communication & timely roll out of national/local schemes, NPD launches & team incentive.
Lead the execution of marketing activities for the state of Delhi with the sales team of 2 ASM’s and 1 Key Account Manager.
Deliver market share growth in Delhi City.
Successfully executed the launch of Coca-Cola Happy Deal Outlets -Consumer promo on the lines of modern trade launched for Grocery outlets.
Custodian of all trade marketing investments & initiatives for the Naturefresh, Gemini & Sweekar Edible Oils for the States of Delhi, UP, Uttaranchal & MP.
Development of trade promotional plans with key customers and channel partners to achieve defined business objectives across all product categories.
Accountable for planning, executing & timely closure of all trade engagement scheme’s in territory.
Responsible for leading the team of 3 Sales Officer’s to manage 6 Distributor’s to achieve business objectives & growth.
Ensuring effective distribution of pack/brand & roll out of all trade initiatives at customer level.
Responsible for timely processing of claims from customer (retailer & distributors) and follow up on receivables from customers