KARANRAJ UMESH

• Managed end-to-end execution of programmatic and performance marketing campaigns across DSPs, ad servers,
and digital media platforms.
• Configured, trafficked, monitored, and optimized display, video, native, mobile, and paid social advertising
campaigns.
• Tracked and analysed campaign KPIs including impressions, CTR, CPC, CPA, conversions, lead generation metrics,
pacing, and ROAS to achieve campaign goals.
• Supported campaign optimization activities by analysing audience behaviour, bidding strategies, creative
performance, and conversion trends.
• Conducted campaign troubleshooting activities including creative validation, tag implementation checks, pixel
tracking verification, and delivery issue resolution.
• Applied audience segmentation, retargeting, geo-targeting, device targeting, frequency capping, and day-parting
strategies to improve campaign effectiveness and lead quality.
• Coordinated with media planners, account managers, creative teams, and publishers to ensure smooth campaign
execution and delivery timelines.
• Assisted in performance reporting and campaign analysis to identify optimization opportunities and improve digital
advertising outcomes.
• Implemented brand safety measures and monitored inventory quality using verification and fraud prevention tools.
• Maintained campaign documentation, workflow trackers, and SOPs to ensure operational consistency and
reporting accuracy.

• Managed and maintained social media accounts across Facebook, Instagram, and other digital platforms.
• Developed social media content, including posts, reels, stories, banners, and promotional creatives, to improve
audience engagement.
• Executed paid advertising campaigns using Meta Ads Manager to increase reach, lead generation, and engagement
metrics.
• Analysed campaign performance data, including impressions, engagement, CTR, and conversion metrics, to
optimize marketing performance.
• Prepared monthly content calendars and campaign plans aligned with brand objectives and marketing goals.
• Collaborated with graphic designers and content teams to develop marketing assets and campaign creatives.
• Assisted in improving online brand visibility through targeted digital marketing initiatives and audience
engagement strategies.