Regional Marketing Team Leader - Middle East, Africa & Emerging Market.
Global Knowledge
Total years of experience :20 years, 7 Months
•Manage regional marketing operations in Middle East and Africa region.
•Working with Regional Marketing Manager on define strategy for develop, execute, and manage comprehensive marketing plan for the Technical Services and Training Divisions encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
•Prepare and manage the annual marketing budget with Regional Marketing Manager.
•Plan, execute and drive out regional market research and analysis.
•Plan, develop, manage and execute the development and improvement process of marketing intelligence.
•Plan, create and manage telemarketing function across the region to improve the ROI of marketing activities & increase revenue
•Develop, manage and execute comprehensive e-marketing campaigns.
•Manage the company's regional websites in Egypt, Saudi Arabia and UAE.
•Communicate with partners, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.
•Play integral role in product development activities.
•Maintain corporate identity by unifying the branding and positioning of the corporate image across regional subsidiaries and ensure the adherence to brand policies & procedures guidelines.
•Drive partners' sales and marketing role efficiency to ensure revenue growth.
•Plan and develop a wide range of marketing tools, including promotional materials, flyers, brochures, direct-mail pieces, presentations and e-mail marketing.
•Manage the performance of the Marketing team. Also lead and direct a forward-thinking marketing team.
•Participate in business development activities with vendors and partners to identify potential business opportunities and maintain a credible professional business relationship.
•Fully Responsible for social media and digital marketing activities
(Google Analytics, Search Engine Optimization, Facebook, YouTube, Twitter, Linked-in, Marketing module in CRM system, Communicator)
•Develop with the Regional Marketing Manager the communication objectives according to the DRIP criteria (Differentiate, Remind, Inform, Persuade)
•Creating market trends report on a quarterly basis.
•Create bi annually SWOT analysis report.
•Establishing and implementing marketing information systems (KPI, BSC, CSS) to support managerial decision making.
•Manage all exhibitions/events participation. Full organization includes pre-show traffic generation, stand design, stand management, technical management, follow up and analysis.
•Manage media buying process - either directly or through the use of third party agencies.
•Initiate, plane and execute Global Knowledge Loyalty Program
• Assists in implementing CRM strategy to improve effectiveness in our ability to acquire, sell to and retaining customers by integrating the CRM main components; People, Process and Technology.
• Managing the production of marketing materials, including leaflets, posters, flyers, and newsletters.
• Organizing and attending events such as conferences, seminars, receptions and exhibitions.
• Conducting market research such as customer questionnaires and focus groups.
• Communicating with target audiences and managing customer relationships.
• Arranging for the effective distribution of marketing materials.
• Maintaining and updating customer databases.
• Evaluating marketing campaigns.
• Monitoring competitor activity.
• Supporting the marketing manager and other colleagues.
• Delivering business/Soft Skills courses
• Evaluate instructor performance and the effectiveness of training programs, providing recommendations for improvement.
• Conduct or arrange for ongoing technical training and personal development classes for staff members
• Develop and organize training manuals, multimedia visual aids, and other educational materials.
• Plan, develop, and provide training and staff development programs, using knowledge of the effectiveness of methods such as classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops.
• Collect, analyze and store information, as well as help plan, design, program, test and implement client projects.
• Support supervisors by documenting the clients’ business requirements, internal processes and organizational structure.
• Accurately and efficiently executes test plans.
• Assembles and documents all test results.
• Documents client organization's direction, structure, business processes and requirements.
• Researches client organization's industry and competitive position.
• Assists in the collection and consolidation of required information and data.
• Takes input from supervisor and appropriately and accurately applies comments/feedback.
I learned what digital marketing is about, including understanding the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice. The Diploma in Digital Marketing is made up of three units: o Digital Marketing Essentials o Digital Marketing Planning o Marketing & Consumer Behavior
The course aims to develop: skills in business awareness, design and consultancy to facilitate the alignment of IT systems and services to business objectives; the specialist understanding of theoretical principles in business systems analysis and design; technical skills, through practical laboratory work, to enable you to apply your knowledge of IT and how it affects business competitiveness
Major Topics Covered in this Diploma Program: - The meaning, functions and purpose of modern management; the modern manager and subordinates, maintaining good relations. - The responsibilities and obligations of management; delegation of responsibility, promotion; structural organisation of businesses. - The importance of effective communication in management, oral and written; vertical and horizontal communication, removing barriers. - Planning: short-term and long-term, forecasting, setting standards; budgets, budgeting and budgetary control; manpower planning. - Recruiting, selecting, inducting, training, remunerating, controlling personnel; employee counselling. Health & safety in the workplace. - Industrial relations: trade unions, staff associations, joint consultation and collective bargaining, personnel policy, remuneration policy.