كريم نجم

(Specialty Care)
Page 3
alignment on different Co-Marketing strategic and tactical moves.
• Part of SPIMACO selection committee for recruiting new PMs and their induction plans.
• Supporting & working in harmony within SPIMACO cross-functional projects with different departments
(Regulatory & new products registration, Medical, Public Relations, Procurement and Centre of Excellence.

for SPIMACO-

Full responsibility for all marketing operations in SPIMACO-Levant cluster (Lebanon & Jordan), Lebanon
responsibilities included: setting sales targets, optimizing FTE size & allocation, setting products’ detailing
priority plan and their allocation per line, scanning market’s competitive landscape to maximize portfolio
top line (vertical growth) & launch new products (horizontal growth), ensure execution of annual cycle
meetings, product knowledge training and on-time delivery of planned marketing promotional tools.
• Marketing Manager for SPIMACO-KSA Anti-infectives, Respiratory and Virology portfolio (13 Brands),
managing all marketing activities related to the role different therapeutic areas & supervising product
management team 5 mangers (2 senior PMs & 3 PMs)
• Strategic planning for portfolio growth and optimizing different processes of forecasting, budgeting,
marketing mix to achieve SPIMACO goals on different levels of Sales, Rx and P&L
• Supporting & Professionally handling SPIMACO strategic alliance overlapping areas with GSK, MSD and
PHARCO for 2nd
brands model of alliance (Respira, Montel & Sovira respectively), to ensure mutual

GGPM for the anti-infectives and respiratory portfolios of SPIMACO in addition to the new hospital
domain SPIMACO is going to launch (Hepatitis-B Entecavir), directly managing a team of six marketing
subordinates (2 A.P.M & 4 P.Ms) all responsible for different portfolio products (Amoxiclavs,
Levofloxacin, Ciprofloxacin, Azithromycin, Cefaclor, Fluconazole, Loratadine/pseudo., Desloratadine,
Montelukast and Fluticasone/Salmeterol) that belong to Antibiotics, Antifungal, Sys. Nasal prep.,
Antihistamines, Anti-leukotrienes, and Asthma inhalers)
(Global Responsibility for the above portfolio in all SPIMACO operating countries \[13countries\])

Responsible for the anti-infectives and respiratory portfolio of SPIMACO, directly managing 3
subordinates (1 A.P.M & 2 P. Ms) all responsible for different portfolio products.
• Directly responsible for “Klavox”, SPIMACO’s biggest brand where I was part of making it the highest
selling antibiotic (unit wise) and the 2nd
highest selling pharmaceutical brand (value wise) in Saudi
Arabia’s private market in

Responsible for planning, creating, implementing, monitoring, evaluating, and analysing different
marketing activities and promotional campaigns of assigned pharmaceutical product (Klavox)
• Provide extensive training on product knowledge to new medical representatives who will further promote
company products to physicians’ clinics
• Conduct cycle meetings in different countries and marketing plans’ presentations to analyse various market
situations, SWOT analyses, setting qualitative and quantitative objectives, tactics, and action plans beside
forecasting and projecting the performance of market segments for future business
• Following up sale achievement & designated budget matching across SPIMACO 13 countries.

Responsible for planning, creating, implementing, monitoring, evaluating, and analysing various
marketing activities and promotional campaigns of assigned pharmaceutical products: Proton (Proton
Pump Inhibitor) and Glaze (Oral Anti-Diabetic)
• Creating a new successful campaign for Proton and managed to achieve sales targets for both
products during first year of joining the Marketing Department.

Promoting SPIMACO products at both physicians’ clinics and at the pharmacies (Riyadh, East)
▪ Portfolio included: Antibiotics, preparation for common cold and allergy, topical corticosteroids, erectile
dysfunction medication and an antipyretic.
▪ Honoured as “Saudi Arabia Best Achiever of My Line” for 2007 performance & achievement.

Responsible for promoting different products of Novartis at both physicians’ clinics and the pharmacies