Karem Khairalla, Regional Sales Manager (Moder Trade,Whole Sales, Retail)

Karem Khairalla

Regional Sales Manager (Moder Trade,Whole Sales, Retail)

Mezzan Holding Company

Location
Saudi Arabia - Jeddah
Education
Diploma, Diploma in Special Education and Learning Difficulties
Experience
17 years, 0 Months

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Work Experience

Total years of experience :17 years, 0 Months

Regional Sales Manager (Moder Trade,Whole Sales, Retail) at Mezzan Holding Company
  • Saudi Arabia - Jeddah
  • My current job since July 2020

#Achivments:
Built and grew business from the ground up and after huge bog down.
Restructure Modern trade, Wholesale and Retail teams which helped in gaining 30% weighted distribution
Achieved 53% sales growth and 63% market share vs last year.
Controlled key challenges: availability, returns, deliveries, warehouse, service.
# Main Duties:
Determine sales strategies + Manage Modern trade customers(Panda, Danube, Bindawood, lulu, Manuel, etc.. , Wholesale and Retail teams +Sales Planning + Target and Budget Planning + Organize sales operations + customers’ contracts + Recruit, organize, train, and manage staff.

Area Key Account Sales Manager (Modern Trade) at HSA Group, National Biscuits (Teashop-Memories-AlBatal chips )
  • Saudi Arabia
  • February 2016 to July 2020

#Achivments:
-Doubled the business with key five customers.
-Create policies that organize and limit customers’ accounts differences.
-Won cost effective deals for marketing to execute shelves’ spaces and dressing.
-Managed key accounts customers viz Panda, Danube, Bindawood etc. with compound annual sales growth of 24% (CAGR).
# Main Duties:
-Leading the Modern trade team contains 55 employees + Setting annually and monthly targets +Business review + Retail audit analyzing to untap opportunities+ Following up (collections, availability, visibility, activities, contracts implementation).

Seinor Key accounts sales supervisor at National biscuts at National Biscuits (Teashop-Memories-AlBatal chips)
  • Saudi Arabia
  • February 2013 to February 2016

#Achivments:
-Part of team who launched and built Memories Brand in KSA and achieved double digits market share within first year.
-Achieved best record ever in sales growth of 29%.
# Main Duties:
-Managing and following-up OT sales team + Merchandising + Deliveries + Responsible for (Othaim, Sadhan, Carrefour, Lulu, Nesto, ect.) +implement daily and weekly plans+ Customer collections.

Exclusive distributer at Free lancer
  • Egypt
  • February 2012 to April 2013

•Exclusive distributor in FAYOUM city for three companies :
-MARIB Company snacks industry.
-GOLDEN EGYPT for snacks industry.
-MAX FOODS snacks industry.

Wholesale territory Manager and Assistant import manager at TEC International
  • Egypt
  • January 2010 to February 2012

- Assistant import manager and Wholesale territory Manager of Northern upper Egypt region, business planer and leading a team contains of 5 Sales representatives, 6 drivers.

-Planning and Developing the business in the Up-country areas.

-Opening cities stockiest and Searching for new opportunities and customers lists to grow the business.

Wholesale Representative at Al Jawhara Group
  • Egypt
  • November 2008 to January 2010
Retail Sales Representative at Americana Egypt
  • Egypt
  • February 2008 to November 2008
Retail Sales Representative at PepsiCo International - Egypt
  • Egypt
  • June 2007 to February 2008

Education

Diploma, Diploma in Special Education and Learning Difficulties
  • at Cairo University
  • September 2021

Diploma in Special Education and Learning Difficulties

Bachelor's degree, Education and Social Work
  • at Cairo University
  • June 2008

Courses: * Obtain certificate in human resource (marketing & customer service & sales) 2013 from (Cambridge) international College Britain. * Obtain certificate in English of British council.

Specialties & Skills

Team Management
Achieving Results
Planning
Analysis
Contracts
CONTRACT MANAGEMENT
Business development
Communication skills
Team leader
MERCHANDISING

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Sales and Marketing (Certificate)
Date Attended:
January 2012

Hobbies

  • Learning
    Always I like to learn more