Senior Marketing Manager
Majid Al Futtaim
مجموع سنوات الخبرة :19 years, 7 أشهر
Lead the Marketing and Sales portfolio Strategic Planning and initiatives with a strong focus on Digital
Marketing and Media, Product Planning, Lead Generation, Growth Marketing and Growth Hacking.
• Budget management for 10-year Whole-of-Life project (AED 360 Million)
• Lead and managed the development of the sub brand Tilal Al Ghaf encompassing all brand framework and
guidelines including consumer research, USP’s, differentiated positioning, segmentation, persona
development with a bi-yearly brand health trackers.
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• Lead and directed the development of effective and efficient marketing integrated digital and creative
campaigns, build on compelling and strong creative propositions through genuine customer insight and
data.
• Enabled effective monitoring of analytics performance, reporting and conversion optimization across
Social media, SEO, and Mobile.
• Work closely with cross-functional teams to maintain a comprehensive market / consumer knowledge,
and ensure all communications are grounded in genuine customer insight and within our targets.
• Media, Creative and PR Agency management and campaign development and monitoring against business
objectives.
• Manage, lead, motivate and appraise direct reports to achieve greater heights and push the envelope on
creative thinking while keeping a close eye on targets.
ACHIEVEMENTS
• Generated 330, 000 unique website visits for initial launch
• Generated 6, 000 qualified leads for initial launch with conversion rate of 1.5
• Generated Advertising Value Equivalency worth AED 14 million with 0% negative media coverage tonality
Development of Marketing Strategy, Social Media and content Strategy, PR and Comms Strategy, Events
and Activation Strategy development within my portfolio of operational assets ( The Beach and Boxpark)
and all pre-opening pre-launch Marketing Strategy for non-operational assets (Bluewater’s, and La Mer)
• Lead and managed the development of the Corporate brand Meraas encompassing all brand framework
and guidelines for asset sub brands.
• Define and manage the Partnership Marketing Strategy across all Destinations including internal and
external partners across Retail, FnB, Tourism boards, Hospitality, and transport authorities.
• Manage overall budget and forecast (AED 20- 30Million)
• Create unique, signature, and award-winning events and campaign with revenue generating
opportunities.
• Managed all third-party agency relationships to ensure the development of fully integrated digital and
creative campaigns based on consumer driven insights.
• Lead effective monitoring of performance, reporting and conversion optimization across Social media and
website.
• Collaborate with CRM team to deliver direct marketing activity to drive awareness and acquisition.
• Lead and manage a full team ensuring effective, efficient and customer focused thinking and execution
infiltrated all activities and design thinking.
ACHIEVEMENTS
• Generated revenue of AED 18million across operational Destinations during my term
• Generated
Developed the overall marketing and strategic plans for the MEA region (14 markets).
• Managed all communication windows with PR, advertising & media Booking agencies.
• Controlled and managed BTL activities including cost control ensuring a high ROI.
PORTFOLIO: GENERAL MOTORS AND CITIBANK
• Integrated various communication and creative solutions feeding into PR, CRM, Digital, New Media,
Shopper Marketing, Trade Show Marketing while simultaneously driving the team to master new digital
and media trends.
• Fiscal responsibility for account profitability including client budgets, expense monitoring and campaign
profits and losses generated and supervised the strategic development and implementation of direct
initiatives for business and revenue building.
PORTFOLIO: UNILEVER (Signal, Lifebuoy, and Clear) and Neste (Cereal Range)
• Managed annual client spend of AED 8.6 million and yearly revenue target AED 2.7 million.
• Lead in the structuring and developing and training the team.
• Developed and implanted the internal systems and processes related to the continuous growth and
management of my portfolio of accounts.
• Initiated, planned, organized, developed, promoted, managed and implemented complete creative
execution, hitting yearly targets in 8 months.
PORTFOLIO: Rolls Royce (Memac & Ogilvy Public Relations), British American Tobacco (Global Travel
Retail, Dunhill, Kent, Pall Mall, Viceroy, Vogue), Kraft Foods (Tang & Toblerone), MBC Group (MBC 2, 4 And
FM), Power Horse, Nike.
• Full management of Brand strategy and creative requirements of ATL, BTL, CRM and Digital functions
related to the portfolio.
courses: Ranked #1 in the European Business Schools for MBA and Masters’ Program by the Financial Times (2012) • Top 5% of graduating class
in