Market Manager Kuwait
British American Tobacco
Total years of experience :23 years, 7 Months
-Delivered the Kuwait Target & P&L with $62.2 million turnover and a growth of +5% and +7% on Net turnover vs. 2009.
-Development and delivery of the annual Operation plan with Trade Marketing & distribution programs
-Implementation of the marketing strategy and programs through execution of the brand, Trade Marketing & distribution cycle Activities on time, budget, and quality.
-Development of the route to market strategy. Maintaining 95% numeric distribution coverage. Expanding on Trade Marketing representative’s Journey plan from average 13 calls per day to a solid 22 Calls per day to increase efficiency in the market and maintain excellent relationship with customers.
-Manage, Train, Coach, motivate the Trade Marketing & distribution team through the facilitation of various workshops and training sessions such as “Marketing excellence” and “Direct sales institute” workshops.
-Develop, agree, and drive the implementation of the field force incentive schemes based on strategy through Performance Management System.
-Management & control of Assets, Budgets (Brand and non-brand specific) while driving unnecessary costs out of the business.
-Management of monthly and Quarter business review with distributor partners.
-Supervision of secondary supply chain; which is managed by the distributor, to ensure all applications is in line with BAT best practices Changed ordering process from Monthly shipments from different source of Manufacturing through Europe and South Africa to weekly orders from supply chain hub in Bahrain based on weekly sales and forward forecast.
-Monitor and gather intelligence data in the market, mainly from competition.
Regional Information Officer, Saudi Arabia & Gulf Oct 06 - Feb 08
-Help set up new department to manage and produce quality information for Unilever Arabia & Iran by gathering all the existing reports being generated form each country.
-Consolidating the data, eliminating all duplications, design and standardizing reports to fulfill the needs of all countries in the form of individual reports or booklets.
-Main responsibility was Sales operations and Marketing department needs.
Management Information Systems Manager, Aug 05 - Sep 06
-Responsible for providing information for Saudi sales operations (Customer development department).
-Information varies from general trade, modern trade, and special trade Sales, Stocks, moving averages, to Market shares.
-Responsible in meeting and negotiating with stakeholders to ensure all their business needs are met by providing them quality reports needed on a timely frequency to help them in taking their day-to-day business decisions.
-Help cleanup data base, design new reports and mapping of data.
-Worked on the migration of Data from old data base to Oracle SAP data base and reporting system.
IT Help Desk Manager, Nov 03 - Aug 05
-Responsible for all front-end & user related issues.
-Managing three subordinates and making sure the team is involved in project rollouts by keeping their time schedule fit.
-Evaluate and approve projects
-Monitor asset register quarterly Audit
-Make sure users are informed and updated
-Organize Help desk by adding processes and procedures with Monthly Call Logs and commentary.
-Coordinate with Global information office and Business systems manager for project roll out, user training and follow up.
-Converting and re-programming the company’s current database from Cobol Language to Microsoft Visual Basic6 & SQL Database.
-Designed “Hilti Saudi Arabia” Web site to match the international Hilti Web Site.
-Data entry, designing of logos and catalogs for the company’s profile.
-Generating all kinds of month end reports.
-Installing, configuring and maintaining the Company’s LAN server and work stations.
-Manage performance and maintain security of LANS.
-Work with multiple hardware and software platforms.
-Assist in preparing specifications and user requirements.