Marketing Manager
BD Holding
Total years of experience :15 years, 3 Months
Responsible for 5 Brands activities in 3 countries
Develop and execute regional marketing plans for B2B and B2C products and Services.
Leading the customer experience survey program at BD holding; managing the survey administration, analyzing results and defending action plans throughout the organization to realize improvements.
Developing and executing marketing programs that increase BD Holding brands identity and awareness, as well as drive customer satisfaction and loyalty.
Analyzing how BD Holding brands are positioned in the market and formalizing targeted customer insights; translating the brand strategies into go-to-market plans and positioning.
Continuously monitor market trends and consumer research, as well as analyze the competition to determine opportunities to ensure brand differentiation and growth.
Lead and direct various marketing communications projects, brand/product videos, merchandising, and advertising (digital, print, radio, TV, etc.)
Plan, coordinate and execute innovative marketing and merchandising initiatives to drive traffic into stores and conversions on the website.
Track, report and analyze activities, including social media engagement and content effectiveness
Set KPIs to measure and optimize marketing plans
Work with VP of Sales to lead to go market best practices and implementation of new product offerings.
Implement customer experience improvement for 12 locations and improve customer satisfaction
Shouldering the responsibility of receiving and coordinating all sales inquiries in line with the company’s sales process
Scrutinizing the status of all live inquiries for ensuring all enquirer actions are completed on time
Ensuring that all quotes and associated files are linked to an inquiry
Monitoring company sales KPIs and sales performance
Formulating a marketing and sales strategy for the company to be approved by the directors based on a rolling 12 month period based on the approved strategy
Updating the marketing and sales plan on a quarterly basis
Discovering potential areas for sales & marketing opportunities locally
Publishing a company monthly newsletter and promotions
Developing and organizing the company’s marketing collateral like leaflets, banners, flyers and brochures,
Maintaining and managing development of company’s various websites
Managing website campaigns for using appropriate forms of social media including Twitter, Instagram and Facebook
Administered all marketing, advertising and promotional activities of 13 brands including Payot Paris, Alessandro International, Phytomer, Dado Sens, Framesi, Biotone, Charme D'Orient, Fleurs, Themae, Cryopen, Keragreen and Nature Decorative
Conducted analysis of customer research, current market conditions and competitor information
Monitored the productivity of the marketing plans and projects
Devised pricing strategy and promotions
Coordinated with:
Advertising agency for the paid campaign through newspaper, magazine, online and printing shops for printing leaflets, monthly newsletter and bags
Graphic Designer, Translation, Brand Managers, Trainers for daily tasks execution
Formulated and implemented marketing plans and projects for new and existing products
Supervised activities related to making products or providing services
Administered and coordinated activities of businesses & departments concerned with production, graphics, pricing, sales & products distribution
Conducted review of financial statements, sales and activity reports, and other performance data to measure productivity, goal achievement and determine areas requiring cost reduction and program improvement
Managed and controlled organization's financial and budget activities to fund operations, maximize investments and increase efficiency
Identified, selected and procured merchandise for resale, represented management in purchase negotiations
Prepared and implemented product marketing strategies including advertising campaigns or sales promotions
Devised plans for store layouts and design displays
Planned and scheduled programming and event coverage, based on broadcast length, time availability, and other factors like community needs, ratings data, and viewer demographics
Participated in the pre-production (planning) stage, the production (control and supervision) stage, and with the product design and purchasing stage
• Establishing, maintaining and expanding the customer base
• Servicing the needs of the existing customers
• Developing sales strategies and setting targets
• Compiling and analyzing sales figures
• Keeping up to date with products and competitors
• Selling products by establishing contact and developing relationships with prospects; recommending solutions.
• Preparing reports by collecting, analyzing, and summarizing information