Digital Marketing & Communications Assistant Manager
Nissan Motor Egypt
Total years of experience :15 years, 2 Months
Taking full charge of Nissan Website, putting in mind that it’s a global platform, my
responsibilities were as below.
1. Digital content creation & approval.
2. Digital launch strategy.
3. Social Media Marketing.
1. Facebook
2. Instagram
3. LinkedIN
4. SEM
1. GSN
2. GDN
3. YouTube advertising.
5. SEO, UI and UX supervising.
6. Website monthly audit.
7. Website analytics (Adobe Analytics)
8. CRM integration (Salesforce).
9. Lead Generation percentage.
10. Sales conversation from Digital platforms.
Being a lead & point of contact with Digital Agencies regarding Media content & media
planning that handle12 brands including( PC (Passenger car), Tires, Motorcycles, Car care)
brands
Digital Communication:
I interfere with Digital content, target audience, media plans, digital strategies and online
market penetration.
-Handling all online publishers & external platforms' budgets and negotiations.
-Purchasing the most effective placements with correct content (Rich media, static visuals)
that would increase traffic on owned online platforms such as Websites, specified landing
pages, social media platforms.
Digital Media Buying:
Online media buying directly for the below brands:
1-Hyundai Egypt
2-Chery Egypt
3-Mazda Egypt
4-Geely Egypt
5- 360 Egypt
6- GB Foundation
7- Fabrika Egypt
Platforms:
-Facebook
-Instagram
-Google Ads (Google AdWords previously)
Reporting & Analysis:
Responsible for all Analysis & reporting for all of the above mentioned brands on all
external & internal reporting tools:
-Socialbakers
-Hootsuite
-Google Analytics
-Google Doubleclick
-Website back-end analysis (Leads-complaints)
Build client digital marketing roadmap
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to
ensure brand consistency
Measure ROI and KPIs and prepare budget
Develop specific campaigns to create and maintain high levels of customer interaction
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through
cohesive strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments
Act as the point of contact for clients for digital management matters
Build strong, long-term client relationships and maintain frequent contact
Set digital strategies for your assigned customers, considering their specific requirements
Suggest, design and implement digital projects to increase customer ROI
Address client queries effectively and in a timely manner
Optimize web content to increase traffic and improve SEO
Present social media strategies to clients
Report on web performance metrics
Analyze digital campaigns success
Stay up-to-date with digital technology trends
Google Certifications:
1. AdWords Fundamentals.
2. Search Advertising.
3. Display Advertising.
4. Analytics.
Facebook Certifications:
1. Facebook Blueprint
Analytical Certification:
1. Hootsuite Certified
2. HubSpot inbound marketing certification (valid till 01/12/2017)
Ensuring financial targets and other agreed targets are met in all departments
Reviewing working practices to ascertain if it is successful and if not, devise an alternative
Keeping employees motivated and organizing appropriate training
Ensuring the business operates within the company's mission statement
Investigating customer satisfaction and reporting any issues
Working with department heads and senior management to get the best performance from
staff
Driving the business to increase profits.
Departments Managed:
Digital Marketing Team.
Sales and Business Development.
Creative Department
IT department
Art and graphic design department.
Serve as the lead point of contact for all client account management matters
Build and maintain strong, long-lasting client relationships
Negotiate contracts and close agreements to maximize profits.
Ensure the timely and successful delivery of our solutions according to customer needs and
objectives
Clearly communicate the progress of monthly/quarterly initiatives to internal and external
stakeholders
Develop new business with existing clients and/or identify areas of improvement to meet
sales quotas
Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
Prepare reports on account status
Collaborate with sales team to identify and grow opportunities within selected market.
Assist with challenging client requests or issue escalations as needed
In charge of running and managing the call center daily
Set targets for all other call center agents to meet up with
Schedule and organize shift patterns for other team members to ensure that customers are
never left unattended to
Understand all organization’s products, services, procedures and guidelines and
communicate same to all team members
Prepare forecasts and budgets for the call center
Monitor calls to ensure that due procedures and quality standards are strictly adhered to
Facilitate and organize training session for all agents and participate in recruitment of new
call center agents
Recommend and purchase gadgets to enhance job performance at the call center
Conduct regular review of all call center agents performance and organize training sessions
for under performers
Submit regular reports to management and seek new ideas and strategies to improve
performance at the center
Keep up with trends and happenings in the industry and ensuring adherence to industry
standards
Ensure that clients are kept happy and satisfied at all times by providing prompt response
and solutions to their challenges at all times
Ensure a safe and harmonious working environment for all other team members and
delegate duties to all team members.
Manage large amounts of inbound and outbound calls in a timely manner
Follow communication “scripts” when handling different topics
Identify customers’ needs, clarify information, research every issue and provide solutions
and/or alternatives
Seize opportunities to upsell products when they arise
Build sustainable relationships and engage customers by taking the extra mile
Keep records of all conversations in our call center database in a comprehensible way
Frequently attend educational seminars to improve knowledge and performance level
Meet personal/team qualitative and quantitative targets
Believe Media Agency owns multiple projects.
- I was handling Maadi Live Magazine project.
Responsibilities:
- Full communication with clients who advertised in MLM.
-Understanding client needs and vision and becoming a part of their brand awareness process.
-Sales.