Consultancy
Agencies and Private Projects
Total years of experience :21 years, 0 Months
- Account leader for Mink Advertising and APCO managing clients from Dubai, Abu Dhabi, Beirut and Amman. Clients include Dubai Holding, Umniah and Digital Cooperation Organization.
- Lead the planning and development of the Apple standard retail website for iSystem, Jordan's leading Apple Premium Reseller (APR). This included website design, front-end and back-end (Laravel) engines, user experience, API management, SEO management, back-link strategy and social media link-up.
- Oversaw the comprehensive creative and production process of The Minder Binder. The Minder Binder is an activity folder targeted to children between ages 2-5. Also spearheaded the entire production process and was responsible to launch it into the market through SM and retail channels.
- Advisory role for Amman TV to evaluate their sales department. I have revamped their sales kits, introduced new advertising strategies, and introduced a new product (Annual Tactical Tools) that helped capture new business.
- Lead and design annual campaigns with the support of international suppliers to target niche and omni-channel markets. Through my planning, and by also leading the merchandising team, I have promoted 120 products (8 brands) successfully through 35 retail POS.
- Intelligently focused on "black listed" products to reintroduce them into the market by renegotiating with retail channels and transforming them into a preferred consumer choice. This has reflected positively on MUTTI (canned tomato product line) where we have seen an increase of 250% in sales with 50% retail contribution after the first year.
- I have aggressively created strategies to acquire novel business opportunities by analyzing sales data and customer trends. This has resulted in annual and steady increase in sales (5%-10% increase) in key brands such as Savencia (French cheese brand), Granarolo (Italian cheese company) and Grandma Singletons (English cheese brand).
- I have successfully planned and executed brand & product awareness campaigns through proper media selection and audience targeting. We positioned Sony Xperia as a major market player for two years by managing a total of $500K in total advertising budget.
- I cleverly tailor-made a complex and tactical campaign for Bayer's "Priorin". I successfully transformed Priorin from a product solely
recommended by medical institutes to a product requested by consumers at retail pharmacies.
- Played an important leadership role in the creative process by inspiring the creative team and acting as a main contact with production houses while committing to guidelines. This was positively reflected in the "RENNIE" campaign which saw 6% & 15% sales growth in Jordan and Iraq respectively.
- Go through the process of product design smoothly and effectively by being the mediator between client and Chinese production vendors. This was reflected in the success of our product design for Dan Tian, a local cosmetic brand that we launched into market.
- Played a key role as part of the Canadian delegation (accompanying Canada's Minister of Health) that visited the GCC (KSA, UAE, Kuwait & Jordan) to establish and maintain relations.
- Contributed in the successful submission of a governmental project with GCC partners that made way to a $65M phase I project feasibility study.
- Successful lead generation in Jordan, KSA, Kuwait and UAE that created continuous collaboration and sales by identifying and analyzing governmental opportunities.
- Leading business discussions, while maintaining effective relationships, and representing the company through various governmental interactions. Also reported key competitive activities, market trends, and changing customer development plans and opportunities.
- Account Executive | Grey Worldwide| Affiliate office in Amman | May 2010 - May 2011
- Marketing Supervisor | Rannan Mobile Distribution | Official Samsung Mobile Phones Distributer | June 2007 - May 2010.
- Marketing Officer | Dominos Pizza | 4 locations in Amman | Jan 2002 - July 2005.
- Junior Account Executive | Seagulls Communications | Media House | 2001