karim wael

• Acted as the main point of contact between management, social media, merchant, and design teams
to ensure smooth communication and task coordination.
• Reviewed and approved design materials to ensure quality and alignment with requirements.
• Wrote, scheduled, and published content for Facebook, Instagram, and LinkedIn, ensuring alignment
with campaign objectives and audience engagement.
• Developed and executed SMS and push notification campaigns, including content creation,
segmentation, and scheduling using Cequance.
• Handled full community moderation across social media platforms to ensure timely responses and
high engagement.
• Planned and executed paid media campaigns, including media planning, audience targeting,
budgeting, and performance optimization via Meta Ads Manager.
• Entered and managed data on the backend of the website and mobile application to support
marketing activities.
• Prepared daily GMV and sales performance reports to monitor merchant progress and suggest
improvement strategies.
• Conducted market research to identify merchant offers and optimize promotional opportunities.
• Collaborated with the merchant team to create and evaluate promotional offers and analyzed their
impact on sales.

• Developed engaging copy for various digital marketing campaigns.
• Created and managed content for social media platforms, ensuring consistency with the brands
voice.
• Organized and maintained content calendars to streamline content production.
• Managed and optimized Facebook Ads campaigns to drive engagement and reach.
• Conducted market research to identify trends and opportunities for the brand.

• Managed bank reconciliations for multiple companies, ensuring accuracy and timeliness.
• Processed banking transfers and managed treasury bills for various entities.
• Recorded journal entries to maintain proper financial records.
• Oversaw cash management to ensure liquidity and financial stability.
• Administered drawdown loans, ensuring compliance with terms and conditions.