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Karina Sinisi, DIGITAL PRODUCT MANAGER

Karina Sinisi

DIGITAL PRODUCT MANAGER·ROYAL CARIBBEAN GROUP;

Argentina

Higher diploma, Designer of Image and Sound

Work experience

Total years of experience: 8 years, 2 months

DIGITAL PRODUCT MANAGER

January 2019 - January 2026

ROYAL CARIBBEAN GROUP;

Florida, United States

January 2019 - January 2026

• Team leader, reporting to high range roles, working alongside with Marketing Team and different
leaders of the institution
• Responsible of the Cross-Marketing strategies, elaborates promotion plans to increase revenue
• Provide metrics and feedbacks of interactions from attendants and propose tactics to increase
participation. Responsible of the content in the website, app and social media.
Company industry:
Hospitality & Accomodation

MANAGER OF LATIN AMERICAN CONGRESS OF MARKETING AND ADVERTISING

January 2016 - January 2017

UNIVERSITY OF PALERMO;

Buenos Aires, Argentina

January 2016 - January 2017

• Team leader, reporting to the Dean of Design and Communication and to the President of the
Argentinian Association of Advertising (AAA)
• Responsible of the market research, testing and improvement of marketing strategies, content in
the website and social media
• Deliver metrics reports daily
Company industry:
Primary, Prep, & Secondary School

Education

University of Buenos Aires

November 2017

November 2017

Higher diploma, Designer of Image and Sound

Argentina

Instituto Superior de Comercio Carlos Pellegrini

November 2008

November 2008

High school or equivalent, Business Administration And Commerce

Argentina

Skills

COLLABORATION

Intermediate

ANALYTICS

Intermediate

DECISION MAKING

Intermediate

DIGITAL PRODUCT MANAGEMENT

Intermediate

DIGITAL TRANSFORMATION

Intermediate

LEADERSHIP

Intermediate

PRODUCT STRATEGY

Intermediate

REVENUE GROWTH

Intermediate

TEAM LEADERSHIP

Intermediate

USER EXPERIENCE UX

Intermediate

Social profiles

Languages

English

Expert

French

Beginner

Spanish

Native Speaker

Training and Certifications

Certifications
Image and Sound Designer
Public Speaking Course
ALPS 2.0 Accelerating Leadership Performance Series
T3 Effective Communication & Facilitation Skills
Leadership Training: Accountability
IBM Product Manager Professional Certificate

Hobbies and interests

Running