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Karl Aoun, Commercial Director PPD Levant

Karl Aoun

Commercial Director PPD Levant·L'Oreal

Lebanon

Master's degree, Products’ distribution and Marketing

Work experience

Total years of experience: 17 years, 6 months

Commercial Director PPD Levant

June 2020 - Present

L'Oreal

Beirut, Lebanon

June 2020 - Present

 Maintain a productive business structure for the division
 Sustain a profitable P&L for the company.
 Contact and build relationships with existing and potential customers, continuously mapping the market
 Manage, train, motivate and assist sales managers and sales force to meet their monthly sales targets
 Help establish sales & doors’ targets; take and recommend needed actions to meet those targets
 Establish, adapt, and monitor sales reps’ routing plans
 Produce, implement, and manage the yearly A&P plans and expenses
 Recommend and implement adequate pricing levels, price structure, in line with brand’s strategy
 Coordinate with supply chain, ensure proper stock levels, as well as efficient deliveries and cash collections from customers
 Send timely reports to the board of directors, including monthly sales & stock reports and market data requests
 Prepare the budget by account / commercial investment
 Supervise the activities of the marketing team
Company industry:
FMCG
Job role:
Sales

Regional Business Development Manager (Jordan, Iraq, Syria)

December 2018 - June 2020

L'Oreal

Beirut, Lebanon

I found this job using Bayt.com

December 2018 - June 2020

Managing 3 distributors in 3 different countries, building the appropriate structure, applying all the needed commercial and marketing aspects.
Company industry:
FMCG
Job role:
Sales

National Sales Manager / Commercial Manager

August 2015 - December 2018

L'Oreal

Saudi Arabia

August 2015 - December 2018

National sales manager / Commercial manager at L’Oreal Saudi Arabia. Handling the business development of the professional division (PPD) and managing the commercial team across all KSA composed of 3 regional sales manager “direct reports” and 30 people between sales supervisors, sales consultants and educators “indirect report”. The PPD division Own the following brands: L’Oreal professionel, Kerastase, Essie and Matrix” in KSA

1. Contact and build relationships with existing and potential customers, continuously mapping the market
2. Manage, train, motivate and assist regional sales managers and sales force to meet their monthly sales targets
3. Help establish sales & doors’ targets; take and recommend needed actions to meet those targets
4. Establish, adapt, and monitor sales reps’ routing plans
5. Produce, implement, and manage the yearly A&P plans and expenses
6. Recommend and implement adequate pricing levels, price structure, in line with brand’s strategy
7. Coordinate with supply chain, ensuring proper stock levels, as well as efficient deliveries and cash collections from customers
8. Send timely reports to the board of directors, including monthly sales & stock reports and market data requests
9. Prepare the budget by account / commercial investment
10. Supervise the activities of the marketing team.
Company industry:
FMCG
Job role:
Management

National Sales Manager

May 2013 - July 2015

Binzagr - Unilever Distributor

Jeddah, Saudi Arabia

May 2013 - July 2015

National Sales manager / Binzagr Beauty Division

Managing a team of 10: 3 regional sales managers, 1 marketing manager, 6 sales rep.

Dealing with the following channels: Hair salons, Pharmacies, beauty chains and wholesalers

1. Contact and build relationships with existing and all potential customers, continuously mapping the market
2. Manage, train, motivate and assist sales force to meet their monthly sales targets
3. Help establish sales & doors’ targets; take and recommend needed actions to meet those targets
4. Establish, adapt, and monitor sales reps’ routing plans
5. Help produce, implement, and manage the yearly A&P plans and expenses
6. Recommend and implement adequate pricing levels, price structure, in line with brand’s strategy
7. Coordinate with supply chain, ensuring proper stock levels, as well as efficient deliveries and cash collections from customers
8. Send timely reports to management, including monthly sales & stock reports and market data requests
9. Assist management in preparing and updating BU6 budget
10. Supervise the activities of the marketing team
11. Give periodic reviews to subordinates, filling required tables, and recommending their incentives levels
Company industry:
FMCG
Job role:
Management

Country Sales Manager

March 2010 - April 2013

Tigi station / Unilever Beauty Products

Beirut, Lebanon

March 2010 - April 2013

Handling the following premium beauty brands: "Tigi, Brazilian blowout, Ice diamond, passion, zizibizy, pro-blowout, hair addiction, create, fudge". Managing the sales and marketing department / supervising the accounting and logistic department / Monitoring the P.O, shipments and the orders to the end consumers.
Company industry:
FMCG
Job role:
Management

Marketing Analyst/ Specialist - Sales Consultant

February 2009 - February 2010

Khalil Fattal Et Fils

Beirut, Lebanon

I found this job using Bayt.com

February 2009 - February 2010

Khalil Fattal Et Fils Lebanon (Columbus department) (1 year)
•Market study: to establish a detailed marketing plan for a new product to be integrated in the market.
•(sales forecast, offers, discounts …)
Company industry:
FMCG
Job role:
Sales

Tae-kwon-do instructor

July 2007 - August 2007

La Colonie Des Couleurs

July 2007 - August 2007

Job role:
Teaching and Academics

Education

Faculté de Gestion et Management (Université Saint joseph de Beirut - Huvelin)

June 2011

June 2011

Master's degree, Products’ distribution and Marketing

Lebanon

Faculté de Gestion et Management (Université Saint joseph de Beirut - Huvelin)
View attachment

Université Saint-Joseph (Huvelin)

June 2009

June 2009

Bachelor's degree, Business and Management

Lebanon

Faculté de Gestion et Management (Université Saint-Joseph-Huvelin)

Collège Notre Dame de Jamhour

June 2006

June 2006

High school or equivalent, Science de la vie

Lebanon

Collège Notre Dame de Jamhour

Skills

Sales Operations
Expert
Sales Operations
Expert
Team Management
Expert
Team Management
Expert
Marketing Communications Planning
Expert
Marketing Communications Planning
Expert
Sales skills
Expert
Sales skills
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert
ACCOUNTANCY
Expert
ACCOUNTANCY
Expert
BUDGETING
Expert
BUDGETING
Expert
COM
Expert
COM
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
PAGE
Expert
PAGE
Expert
SALES
Expert
SALES
Expert
SALES MANAGEMENT
Expert
SALES MANAGEMENT
Expert
SUPERVISORY SKILLS
Expert
SUPERVISORY SKILLS
Expert
Sales Operations
Expert
Sales Operations
Expert
Team Management
Expert
Team Management
Expert
Marketing Communications Planning
Expert
Marketing Communications Planning
Expert
Sales skills
Expert
Sales skills
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert

Languages

Arabic
Expert
English
Expert
French
Expert
Spanish
Beginner

Training and Certifications

Training
National sales manager training
L'Oreal Sales academy
Nov 2016
salon emotion training
L'Oreal Sales academy
Nov 2015