كرمه العجلاني, Senior Digital Planner

كرمه العجلاني

Senior Digital Planner

Starcom Mediavest Groupe

البلد
المملكة العربية السعودية - جدة
التعليم
بكالوريوس, Marketing
الخبرات
11 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :11 years, 5 أشهر

Senior Digital Planner في Starcom Mediavest Groupe
  • المملكة العربية السعودية - جدة
  • أشغل هذه الوظيفة منذ أكتوبر 2017

• Fully manage and accountable for the planning, implementation and delivery of all digital campaigns
• Planning and executing branding and tactical campaigns
• Currently working mostly on conversion campaigns (tactical) to drive traffic and generate sales
• A full understanding on KPIs and the impact of various digital touch points on client’s business and marketing strategies
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies
• Monitor our campaigns and optimize to over-achieve on the clients’ KPIs
• Measuring the success of our campaigns and reporting the results to the clients while also providing recommendations and way forward
• Solid knowledge of research & website analytics tools
• Research findings and generating consumer insight that enables creative communication solutions
• Presenting and devising strategies to drive online traffic to our clients’ websites
• A solid knowledge of e-commerce and its effectiveness in creating awareness while also driving sales

Digital Media Planner في Initiative
  • المملكة العربية السعودية - جدة
  • أكتوبر 2015 إلى أكتوبر 2017

• IPA Foundation Certificate - Pass with distinction
• Plan and execute all digital plans for Americana, Bank Al Jazira, Punjabi Al Muhaidib & Rabea Tea
• Measure and report performance of all digital marketing campaigns
• Providing accurate reports and analysis to clients
• Contributing to social media engagement and brand awareness campaigns
• Keeping up to date with current digital trends
• Solid knowledge of research & website analytics tools

Co-Founder في PartyLikeYolo
  • المملكة العربية السعودية - جدة
  • يناير 2013 إلى يناير 2016

PartyLikeYolo is an online start-up organization that offers party supplies and a full customized event for any occasion. We basically plan events from A-Z. All customers have to do is just state their favorite theme for their occasion and we do the rest!
What makes us different from others is that we make sure to provide our customers with unique and high quality products and services at cheaper prices. We order our supplies from outside Saudi Arabia, mainly from the states. We also produce handmade products to ensure uniqness.

Marketing Assistant في Apotex Inc.
  • المملكة العربية السعودية - جدة
  • مارس 2013 إلى نوفمبر 2014

Main responsibilities:
-Daily sales update
-Obtaining Market share and Rankings monthly
-Partial packaging
-Research and presentations
-Handling all marketing inventories

الخلفية التعليمية

بكالوريوس, Marketing
  • في Lebanese American University
  • يوليو 2012

3 honor list awards to the dean's list

Specialties & Skills

Digital Media
Branding
Public Relations
Microsoft PowerPoint
Digital Media Planning & Buying
Digital Strategy
Teamwork
Managing Teams

اللغات

الانجليزية
متمرّس
العربية
متمرّس

التدريب و الشهادات

IPA Foundation Certificate – Pass with distinction (الشهادة)
تاريخ الدورة:
December 2016
Google AdWords Certified - Google Ads Fundamental (الشهادة)
تاريخ الدورة:
August 2019
Google AdWords Certified - Google Ads Display (الشهادة)
تاريخ الدورة:
August 2019
Google AdWords Certified - Google Ads Video (الشهادة)
تاريخ الدورة:
August 2019

الهوايات

  • Playing Basketball
    I was part of the my school Basketball team ever since I was in 5th grade till I graduated from high school. I became the team's captain in 9th grade. I also joined a private club called Jaguars in Jeddah, Saudi Arabia in 2008 till late 2009. I then joined my university's varsity basketball team from late 2009 - 2012. Still currently playing basketball.. Once a baller, always a baller!