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Karthik Shanmugam, Digital Marketing Manager

Karthik Shanmugam

Digital Marketing Manager·Sri Ramachandra Institute of Higher Education & Research (SRIHER),

India

Bachelor's degree, Information Technology

Work experience

Total years of experience: 10 years, 5 months

Digital Marketing Manager

January 2025 - Present

Sri Ramachandra Institute of Higher Education & Research (SRIHER),

Chennai, India

January 2025 - Present

Own and lead the overall digital marketing strategy and performance,
driving student enrollments and brand growth across paid media, SEO,
CRO, website optimization, and analytics.
Provide strategic direction and governance for Google Ads (Search &
Display) and Meta Ads, ensuring optimal budget allocation, efficiency,
and measurable ROI.
Lead conversion rate optimization (CRO) strategy, defining
experimentation roadmaps and overseeing A/B testing, funnel and
Own website and blog performance, setting best practices for content
architecture, on-page SEO, mobile UX, and page speed to improve
traffic quality and conversions.
Drive the evolution of email marketing and automation, leveraging AI
driven personalization, segmentation, and performance insights.
Ensure the technical health, SEO compliance, analytics accuracy, and
performance standards of the institutions digital assets.
Lead, train, and mentor the digital marketing team, setting clear goals,
prioritizing high-impact initiatives, and elevating team capability and
performance culture.
Company industry:
Higher Education

Digital Marketing Consultant

November 2024 - January 2025

Freelance

Chennai, India

November 2024 - January 2025

Company industry:
Marketing

Digital Marketing Specialist

January 2022 - November 2024

RoyalCyber Inc

Chennai, India

January 2022 - November 2024

Company industry:
IT Services

Digital Marketing Manager

November 2017 - January 2022

Tablo Noir

Chennai, India

November 2017 - January 2022

Company industry:
Graphic Design

SEO Analyst

January 2016 - October 2017

Venso Tech

Chennai, India

January 2016 - October 2017

Company industry:
Graphic Design

Education

D.M.I College of Engineering, Anna University

January 2014

January 2014

Bachelor's degree, Information Technology

India

St. John's Matriculation Higher Secondary School

January 2010

January 2010

High school or equivalent, Computer Science

India

Skills

CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LANDING PAGE OPTIMIZATION
Intermediate
LANDING PAGE OPTIMIZATION
Intermediate
MEDIA STRATEGY
Intermediate
MEDIA STRATEGY
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PRODUCT MARKETING
Intermediate
PRODUCT MARKETING
Intermediate
SALES FUNNEL
Intermediate
SALES FUNNEL
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEBSITE ARCHITECTURE
Intermediate
WEBSITE ARCHITECTURE
Intermediate

Training and Certifications

Certifications
SEO Audit for Business
and PPC
Internship Program on Digital Marketing
Advanced Google Analytics Apple Search Ads certification. Amazon Sponsored Ads