Marketing Manager
MEED
Total years of experience :12 years, 8 Months
• Overseeing digital marketing campaigns for MEED events and marketing solutions.
• Elevated email metrics through personalized Salesforce Pardot campaigns: +3% opens, +1% click-through rates, and +25% event registrations.
• Increased qualified event leads through marketing automation and LinkedIn campaigns by 25%.
• Implemented a cross-promotion strategy resulting in a customer acquisition increase of 10% for MEED products.
• Streamlined the marketing solutions process, resulting in a reduction of project turnaround time by 30%.
• Implemented Monday.com for improved collaboration and communication within cross-functional teams, achieving an adoption success rate of 80%.
• Implemented robust measurement and reporting process, improving tracking, and measuring marketing performance by 15%.
• Active involvement in global marketing automation with HubSpot adoption.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Prepared and monitored the marketing budget on a quarterly and annual basis - Approx. AED 1Mil
• Ventured variety of organic and paid acquisition channels like website, content creation, content curation, social media, lead generation campaigns.
• Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads & reduced bounce rate by 20%.
• Generated 800 unique website users, 5000 page views in 3 weeks by successfully leveraging social media advertising (Facebook + Instagram & LinkedIn).
• Created and developed targeted email campaigns to segments of the firm's 8k+ email list; increased open rates by 2%.
• Built strategic partnerships with key industry players, digital agencies, and vendors.
• Led evaluation and selection of new CRM system; spearheaded a cross-functional team (Technology, Sales, HR, Finance & Marketing) to implement the system; successful adoption accelerated revenue growth.
• Negotiated the purchase of an enterprise SaaS contract, reducing the original price by 35%.
• Drove full redesign of the website with findings from customer competitive research, increasing website leads by 200% & a 10% jump in web traffic in 5 months.
• Amplified B2B leads by 30% by implementing paid ads on Google and LinkedIn.
• Targeted email campaigns to a segment of the firm's 10k+ email list; elevated open rates by 4%.
• Built and managed a community of 400+ subscribers with over 20% engagement on LinkedIn with zero marketing spend through organic word-of-mouth marketing.
• Expanded company’s regional footprint - US $1Mil & 30% YOY revenue growth.
• Promote Zoho CRM to build company sales and CRM.
• Direct & manage enterprise portfolio across GCC, saving cost up to 45%.
• Deliver engaging sales presentations to stakeholders, C-level executives, and strengthen client base.
• Won new opportunities and secured business worth US$2Mil within 6 months.
• Engineered contract renewals along with financial negotiations with corporates, airlines, and hotels.
• Explored new weekly leads with diverse strategies, including cold calling, client visits and connects.
• Supervised the entire sales cycle by practicing CRM software (Salesforce.com).
• Formulated inbound marketing campaigns via Content, SEO, SEM, SMO, Display & Email.
• Redeveloped omeir.com website for higher conversion rates and better (UX) user experience.
• Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports.
• Informed key stakeholders on all KPIs (e.g., open/click-through/conversion rates, ROI, etc).
• Analyzed purchase patterns to reveal new CRM growth opportunities to enhance consumer spending.
• Devised an SMS program to inactive users that lifted engagement rates by 23%.
• Secured US$1Mil worth of new contract within the first 120 days.
• As an asst. bid manager won the corporate travel management RFP worth approx. US$10Mil/yr 2014.
• Reinforced management in driving sales plans and strategies.
• Developed proposals, contracts, and pricing for targeted accounts.
• Enhanced brand awareness in the digital space by utilizing a range of techniques including content marketing, search engine optimization (SEO), SEM & social media management.
• Led multi-disciplinary 7-person team to design, develop, and launch online e-commerce store.
• Increased in-house ecommerce sign-up conversion from 7% to 21%.
• Accelerated goal to increase digital sales by improving e-commerce customer experience on existing website and adding new storefronts on Amazon (Junglee), eBay, Flipkart & Snapdeal.