Open for an opportunity to bring onboard a wealth of experience and a positive attitude
Private Company
Total years of experience :34 years, 5 Months
Instructor for both BBA and MBA students at the Algerian American School of Management. Modules covered include: Marketing, Leadership, Integrated Marketing Communications, Consumer Behavior and Decision Making Process, Digital marketing and e-Commerce.
Assignment includes driving marketing communication strategy and implementation for a major “commercial revamp” initiative. Successfully led work for Djezzy new brand identity and positioning. Effectively planned and deployed Digital marketing, ATL/BTL strategic campaigns for 3G commercial launch. Ensured delivery of multi channels brand communications to market voice, Internet & data offers and products.
Achievements
• Orchestrated Djezzy commercial brand development including brand positioning, brand identity and relevant brand assets. Facilitated work between consultants, agency and internal teams.
• Streamlined cross-departments work process with marketing, sales, distribution and customer experience teams to optimize product visibility and attractiveness over digital, ATL & BTL channels.
• Directed the “commercial revamp” strategic communication plan for a wide Point-of-Sales rebranding strategy.
• Developed multi-channel marketing communication plan including press conference, advertising and social media for the launch of Google cloud-based solutions, in association with Google team in Algeria and Ireland.
Senior role in advising executives and chairman for group internal and external communications; initiatives includes cross business units communication, public relations and media related communications.
As secretary general on the board of directors, reported directly to Chairman.
Achievements
• Headed communication strategy and developed a communication plan addressing government, press and employees about Cevital acquisition of Michelin in Algeria.
• Launched an awareness program designed to inform media and press about Cevital activities in Algeria and abroad.
• Spearheaded a digital and e-reputation program to strengthen the Cevital brand.
• Launched and managed a cross-business-units communication network to align group communication.
As key member of the marketing communications managing team, played a pivotal role in driving the success of Nedjma by orchestrating multi-layered brand advertising campaigns.
Boosted brand awareness and products/services adoption trough proficient design/rollout of advertising and communications programs, with exceptional results on market share (+30%), New Subs (+40%), revenue (+30%) and EBITDA (+35%) in Q4 2010.
Built and retained top performing brand and MARCOM team through establishment of highly effective training, mentoring, procedures, and best practices.
Managed a $45M OPEX budget and directed advertising and media agencies work through expert direction in branding, ATL/BTL content creation, media placement and buying.
Major Contributions:
• Achieved 89% brand awareness and association with National Football Team in Q1 2010 by systematically delivering award winning brand advertising campaigns nationwide on TV, radio, print ads, OOH and trough in-store advertising and merchandising.
• Fuelled revenue growth with profitable launch/campaign of prepaid and postpaid offers, promotions, products/VAS for B2C/B2B segments, pioneering messaging, packaging, brand positioning and communications strategies (website, brochures, TV/radio/print, Credit Inquiry, IVR messaging, Call-Out-Campaign, End-Of-Call script).
• Slashed OOH (panels, billboards, city walls, bus shelter and back buses) budget by 45% while optimizing visibility in strategic locations nationwide for maximum brand penetration in high value/potential areas using geo-localization data and GPS localization.
• Propelled the overall quality and effectiveness of marketing campaigns by cultivating strategic partnerships with print agencies, media providers, National TV/Radio.
Developing and implementing marketing communications and brand programs to promote B2C/B2B offers and services. Directed activity integration including sponsorships, industry events, direct marketing activations to sustain brand leadership and protect market share.
Achievements
• Instrumental role in ensuring superior brand exposure, visibility and attendance during industry events and trade-shows; provided venue for profitable relationship building and direct sales during international telecommunication/IT events.
• Optimized company resources, budget and performance by establishing cross-department collaboration to drive corporate web portal development
• Elevated company’s online presence through web site content development and recommendations on user experience.
• Increased performance and optimized marketing OPEX by establishing sponsoring guidelines and procedures in alignment with corporate brand identity and values.
Played a central role in positioning the new corporate brand locally and internationally through strategic brand building campaign. Endorsed innovative PR/CSR programs, brand advertising and international outreach activities to enhance corporate brand reputation. Efforts led to bridging cultural gaps between Saudi Aramco and its global audience. Identified brand contacts with stakeholders, customers, employees and partners and supervised development and implementation of company’s brand communications.
Major Contributions:
•Delivered expert consulting services in the area of corporate branding, brand management, corporate identity design and advertising and media buying in support of the new brand identity launch.
•Fueled HR base of highly skilled professionals needed to maintain high production output level facing worldwide increasing demand for energy, through well orchestrated communications and advertising campaigns.
•Coordinated and launched successful advertising campaigns supporting CSR programs, community outreach, environmental/health awareness, and orphans gifts distribution programs designed to strengthen local audience brand perception.
•Spearheaded market research and analysis in diverse geographical locations to guide communications programs and media management.
Contributed efforts towards company brand repositioning with focus on enhancing online customer experience. Advised on the deployment of a new corporate identity framework to reposition the Autodesk brand.
Achievements
• Customized online advertising and marketing content in view of changing technological environment and competition. Developed online communication materials to raise brand awareness and adoption of new products and services.
• Conducted usability testing initiatives to benchmark existing user interface against marketing metrics and optimized functionalities to meet business objectives.
• Supervised development of digital marketing and communications materials to increase awareness and adoption of new products and services.
Provided web design, multimedia, interactive design and interactive marketing communications services to medium/large size organizations in the US including:
Boston Communications Group,
Telco Systems
Raytheon
Commerce One
Compaq (now HP)
Powersoft
IBM SAP
Kodak
LL Bean online
Proctor & Gamble
Hooked on Phonics
Honda
Glaxo Wellcome (now GSK)
Mayo Clinic Interactive
Rolling Stones online
USA Today
• Designed and developed online and interactive marketing communications tools for retail, FMCG and B2B corporate clients.
• Developed commercial interactive multimedia CD ROMs titles including games, entertainment and educational content.
• Designed and produced cutting edge interactive multimedia, video and interactive presentations.
Graduated with a degree in Architecture and Design from the School of Architecture, Paris U.P.9
Baccalaureate of Secondary School
