Senior Manager Data Science
The Nielsen Company
Total years of experience :24 years, 3 Months
Khyber Tobacco Company, Lahore: Head of Market Insights Sep 2012 - Current
• Key responsibilities included leading research for all current and future initiatives as well as providing Value Added Services to Khyber Tobacco company.
• Responsible for prompt delivery of statistical counseling and support for higher management in accordance with statistical and technical standards.
• Preparation of reports in terms of findings, illustrate data graphically and translating complex findings into written text.
• Participate in ad hoc statistical projects including design and analysis of customized studies.
• Set objectives and monitor performance for the team.
Pepsi Cola Bottlers (SCL) SIS & Research Dept., Multan: Senior Market Insights Analyst May 2009 - Sep 2012
• Key responsibilities included leading research for all current and future initiatives as well as providing Value Added Services to Pepsi Cola Research Department
• Responsible for prompt delivery of statistical counseling and support for higher management in accordance with statistical and technical standards.
• Sample Designing, Implementation and Control.
• Conducting regular coverage studies of production data to ensure information trends are accurate.
• Provide insights and recommendations on statistical matters and procedures to higher management.
• Liaise with data collection management to ensure that actual useable sample per period is in compliance.
• Writing Analytical Reports by Evaluating Market Data of various types (Quantitative/Qualitative)
• Preparation of reports in terms of findings, illustrate data graphically and translating complex findings into written text.
• Participate in ad hoc statistical projects including design and analysis of customized studies.
• Set objectives and monitor performance for the team.
National Commission for Human Development, Khanewal: Data Manager Aug 2007 - May 2009
• Planning, evaluation, execution, monitoring, control and high quality deliverables within deadlines.
• Managing Primary Health Care and School Health Program Data of District Khanewal
• Preparation of reports in terms of findings, illustrate data graphically and translating complex findings into written text.
• Managing Base Line Census conducted in district Khanewal to collect basic health data.
• Designs and facilitates in designing reports that present insightful information to decision makers based on their specific context and health needs, aimed at enhancing efficiency, effectiveness and reliability of the decision making process
• Managing 82 Data Assistants team in District.
• Provides training to managers and teams on statistics, process control, and quantitative methods of analysis
Pepsi Cola Bottlers (SCL) SIS & Research Dept., Multan: Data Analyst Jun 2005 - Aug 2007
• Key responsibilities included leading research for all current and future initiatives as well as providing Value Added Services to Pepsi Cola Research Department
• Planning, Execution and Conducting FMCG Retail Census in Pepsi Multan Franchise (Southern Punjab)
• Planning, Execution and Analysis of Net Numeric Distribution Survey in Pepsi Multan Franchise
• On CSD Outlets Pepsi Market Share and Availability calculation on the bases of sample survey performed in Pepsi Multan Franchise
• B Brand checking and fortnightly reports of B Brand Market Share
• Planning, Issuing and Checking of Tools of Trade in Market
• Writing Analytical Reports by Evaluating Market Data of various types (Quantitative/Qualitative)
• Planning and Implementation of Key Outlets Market Research Surveys
• Controlling the quality of the end result as far as Statistically
• Sales staff and Distributors contacts and advice in connection with research or market problems.
Nielsen Pakistan (Pvt) Limited, Lahore: Statistician (MSci) July 2003 - Jun 2005
• Implementation of enhanced marketing research tools evolved by time.
• Planning, evaluation, execution, monitoring, control and high quality deliverables within deadlines.
• Conducting various kinds of "Retailers Establishment Surveys" (Urban/Rural Pakistan) for various clients as well as for Nielsen.
• FMCG's Sales Estimation/Analyses data on market segmentation, customer preferences to identify potential areas for opportunities.
• Tracking sales, trend Analyses within Retail Audit and analyzing collected data.
• Quality Control and Assurance at various stages involving in compliance of final output (with help of Six-Sigma Methodologies)
• Sample Designing, Implementation and Control.
• Writing Analytical Reports by Evaluating Market Research Data of various types and quality presentations for internal clients.
• Preparation and review of periodic reports based on activities status, outcomes and clients comments and responsible for the publication in regional reviews.
• Preparation of reports in terms of findings, illustrate data graphically and translating complex findings into written text.
• Various Statistical Analyses including Multivariate Analyses, etc.
• To train new recruits and to guide immediate juniors against different queries.
• To serve internal clients and guide them with best approaches/methods for the betterment of their industry.
Mehr Dastgir Textile Mill, Multan: Research Officer Jan 2000 - July 2003
• Trends Analyses and forecasting of company Sale
• Writing Analytical Reports by Evaluating Market Data of various types (Quantitative/Qualitative)
• Statistical control of the production data
• Planning and analysis of special research
• Master of Statistics, Bahauddin Zakariya University, Multan Pakistan 1998
• Bachelor of Science, Bahauddin Zakariya University, Multan Pakistan 1995 Relevant course work: Economics, Mathematics and Statistics