كاشف صديقي

A company into manufacturing of Smartphones, Tablets, Mobile and Telecom Accessories, into OEM supplies and Building own brand - Zentality.

Working closely with the Telecom Operators and Distributor across Africa, Middle East and CIS to supply and support their hardware requirements in the field of Telecom and IT

Regional Sales incharge for Wiko range of Smartphones and Accessories for GCC

1. Overall Mobile Sales Operations & Planning in UAE & lower GCC countries
2. Report taking, managing and mentoring of Team
3. Interaction & Communication with the category Manager - Mobiles for road-maps and future planning.
4. Business forecasting and product planning in conjunction with cat. Manager
5. Market Monitoring, Competitor’s activity reporting through line managers & Merchandisers and providing feedbacks to Management
6. Pricing Strategy and promotion building in conjunction with the GM & Category manager for New & Existing product range.
7. Strategic Alliance with Key Retailers and maintaining of Business Relationship
8. Liaising and developing future strategy and planning with Key Retailers
9. Sign up with new Key Retailers and Top Dealers
10. Sales Target Setting and Achievements - Monthly, SKU wise & Partner wise
11. Close co-ordination with the distributor and their team for smooth day to day operations
12. Ensuring clear communication about company's policies, pricing, & Promotions to the Distributors, Retailers & Consumers
13. Sales Growth - Month on Month, Quarter on Quarter.
14. Close Co-ordination with Marketing team for various promotions and Brand image
15. Achieved 156% of the target of 2014 and taken up the challenge of 3 times the current targets in 2015.

• To sell Touchtel Mobile Handsets in a competitive market ruled by Giants like Apple, Samsung, Blackberry, Nokia etc.
• Heading the Global Sales Operations, concentrating in MEA Region
• Responsible of developing the Brand & the Market from the scratch
• To Identify Partners in Various regions/ Countries for Distribution & Retail
• Basic Technology, Product & Sales training for the Partner Sales staff
• Negotiate with Power Retailers for listing the product, shelf space and sales strategy
• Develop the Pricing policy for different tiers of partners and the end users
• To develop Partner Sales Staff Incentive Schemes.
• Designing of Sales Campaigns in Low income group areas, which being the focus area
• Initiate Dialog with various Telecom operators to partner with Touchtel in bundling their products with Handsets.

• Managing and developing the Etisalat Mobile Recharge and Top up Business
• Heading a Team of 4 regional Managers and 50 Sales staff all over UAE
• Carrying an Annual Target of AED 1.4 Billion.
• Daily & monthly Sales monitoring, Planning, Forecasting, Trend Analysis, market trend, monitoring competitive activities and taking corrective decisions.
• Deciding & Implementing Channel Partner Pricing policy, promotions and sales incentives.
• Day to day operational co ordination with internal departments like IT, HR, Accounts, Sales support (Call center)
• Managing sales routes, collections and day to day operations of Selling Etisalat eVouchers
• Currently managing 3, 000 + Mass Retailers like Grocery stores, Supermarkets etc. and Key Retailers like Carrefour, Dubai Duty free, Jashanmal, Al Ain co operative, Choithram, Talal Group etc. and ensuring smooth operations of Etisalat eVoucher sales through them.
• Responsible for expanding current business by getting more Retailers on board
• Ensuring high quality of service to avoid Retailers going to competition.
• Implementing Etisalat’s events and promotions and POS visibility across all the outlets.
• Initiated “SALIK” recharge sales through the existing Channels.

• Managing and developing Etisalat Mobile Recharge & Resellers Business: Part of 3 member team handling entire Etisalat Wasel Prepaid Recharge Business in the UAE.
• Business Size: Managed a business of approximately AED 11 Billion per annum of all Recharge Business for Etisalat.
• Channel Management & Development: Managed and Expanded a Channel Base of around 12, 500 Resellers and 700 Outlets of 35 key Retailers. Ensured smooth day to day operations, stocks availability, POS and marketing material display, complaint resolution & sales audits along with Road shows and routine promotions and campaigns.
• Worked on Daily, Weekly, monthly and annual Sales Data & Trend Analysis of all 7 distributors and made regular inferences and recommendations on policy changes to top management.
• Reach out policy: To enable Etisalat to reach out to the Mass resellers and End users on a proactive basis, daily visits to the remotest of Mass resellers to understand their business related issues and to enhance Etisalat business through them by resolution of problems and roadblocks.
• Multiple Channel Handling: Oversee & monitor all channels like eVoucher, Scratch Cards (PPC) etc. Also part of new Channel development initiatives like OTAR.

Information Technology Division ( Jumbo Distribution) - Sept. 2007 - April 2008

• Distribution of Hewlett Packard (HP - PSG) range of products, consisting mainly of HP Laptops and Desktops in UAE, Oman & Kuwait, Via Channel Management, Corporate Reseller channel development and Network Integrators and IT Exporters from Jabal Ali.
• Work on large Deals and Government Tenders with partners in UAE, Kuwait and Oman.
• Additional responsibility of Channel Sales of HP -IPG (Printers range) in the same territory.
• Organizing Road shows and Special reseller schemes for the above product range.
• A pre set Target of $ 25 Million / Annum

Enterprise Solutions Division (Jumbo IT Projects) - Sept 2005 - Aug. 2007
• Led a team of three sales executives to penetrate the market, identify new accounts and businesses, by targeting large group companies and corporate.
• Helped the team in Pre Sales activities, Sales, Negotiations and Project/Account management for End to End Enterprise IT Solutions for pre identified potential clients.
• Was Part of the Jumbo “Notebook for Book” programme for the Universities
• Channel Development and management for Senao Range of wireless products (Product Manager)
• Participated in Government sales & Tender Business
• Team Target of 15 Million AED($4Million)/Annum

Job Type - Permanent/Full time
Territory - Sultanate of OMAN
KRAs
1. Channel Identification, Sizing and Streamlining for IT Products for the organization. Liasioning with Parent companies for Ordering and Stocking of Products.
3.Driving the Printer Business for Dell, Minolta and Lexmark range of products via Channels and incharge of Consumer Sales.
4.Sale of Dell Products like Desktops, Laptops, Servers, Storage Solutions through Channels.
5. Start up & Driving of Dell Retail Business in Oman including Sale & Promos for Dell Range.
6. Sale of Minolta, Lexmark Range of printers through Channels -Dealers, SI PArtners & Shopping Marts and Altec lansing Speakers through Showrooms.
7 Responsible for Logistics, Credit Control & Payment Receivables from Dealers/Partners
8. Conduct Regular Meetings/Seminars/Technical Sessions to educate Resellers about Product Range.
9.Carrying a target of Approx $670K

JOB TYPE - Contractual
Assigned Territory - Indian States of Uttar Pradesh, Uttaranchal & Madhya Pradesh (also additionally managed Delhi, Punjab, Haryana, Rajasthan & Jammu Region for 6 Months)

Key Result Areas -
·Main responsibility was to develop a non-developed & virgin territory into a profitable market venture for the company.
·Identified, Short-listed and appointed 25 Resellers out of a list of 70 potential candidates through extensive traveling, Interaction and Counseling in the upcountry.
·Held Reseller Development Programmes through Technical Up gradation and selling skill enhancement.
·Overcame stiff competition from established competitors in the region.
·Coordinated between Company, resellers and Distributors for order bookings and supplies.
·Account management of key Government and Corporate bodies and spread awareness among the End Users/Clients regarding the latest technologies and their impact on client's Business like Return on Investment, ease of use, Security etc.
·Worked closely with and led partner's sales team in business development and Assisted them in pre sales consultancy, product/Solution selection & Price Negotiations with the end users.
·Helped the company in spreading thin in terms of new Technologies awareness and buying (Security, Wireless & IP Telephony) in the region.
·Organized and coordinated Reseller/End user meets and Road shows.
·Carried a pre set Sales Targets of USD 1.3 Million for the location.

·Identifying and establishing New Business Partners and strengthening the existing ones i.e. Distributor, Stockiest, Resellers and System Integrators for Network Interface Cards, Switches, Wireless LAN and Internet Application Servers from Accton.
·Accton being the sole Marketing source for HEWLETT PACKARD (HP) range of Networking Products, hence Identifying the Market (Business Partners and End-Users) for the entire range of High end Switching products from HP
·Market Research and Analysis for Remote Access Servers and Routers for DIGITAL Range to be launched in India through Accton.

·Development of Channel Business for Enterasys range of products through Contact program for various Resellers and S I s in the NCR and North India.
·Consultancy and designing for Call - Center Set-ups, Integration of Voice, Data and Video.
·PROJECT 1: Astranet Call Center- 1000 Seats Call Center Designed on a combination of peripheral and Central Switching from Cabletron using a combination of 16 Port Uplink switch, 7 Slot Chassis and 24 Port Stackable and Manageable Switches, High End multiplexing from new bridge, Thin Client and Server based Client Interface from IBM running on Fiber Back bone and E-CAT 5 Cabling from BICC Brand Rex. IPLC to US of Clients.
·PROJECT 2: Rena sonic e- Solutions Call Center- 120 Seats Pilot Call Center based on Central Switching on a 7 Slot Chassis from Cabletron and E-CAT 5 Cabling with IPLC to US Clients.
·PROJECT 3: Delhi Call Centers- 120 Seats Call Center (Expandable to 200 Seats) based on Central switching based on 5 Slot Chassis and E-CAT 5 Cabling with IPLC to Clients in USA and Australia.

·Prospecting new Clients, Consultancy, Network Designing, Negotiating and Overseeing the actual implementation of the project through close co-ordination with the Cabling and Engineering Teams and the Logistics and Accounts Department.

Major Projects Undertaken:

·Norcool India (P) Ltd.
Entire IT Set-up including Networking on Lucent and 3-COM Platforms, Router from Cisco, Internet Security by Checkpoint Softwares, ISDN Line Acquisition and Liasioning with DOT, VSNL
And dedicated Internet Connection from Satyam.

·Infogain India (P) Ltd.
120 Nodes Data and 120 Nodes Voice Cabling and Cisco Switching.

·Goodyear
50 Nodes Networking along with 3 Com Switching

Others
·Optech Solutions

·EDS Technologies

·British Gas

·Skanska