Marketing Manager
La Plus Belle Beauty Center
Total years of experience :11 years, 9 Months
- Managing marketing department and overseeing operations.
- Developing / implementing / monitoring marketing plans, strategies and analysis.
- Digital strategies, social media direction and monitoring reports.
- Responsible for events management.
- Managing budget, tracking spending, and ensuring alignment with financial targets.
- Provide a direction for content creation initiatives, professional photoshoots and campaigns.
- Approaching corporate entities to secure B2B collaboration deals with international brands.
- Responsible for communicating with macro/micro influencers, models, trainers to achieve collaborations and campaigns.
- Up to date with the trendy practices to keep the center competitive and successful in the market.
- Monitoring retail sales and product performance to proactively respond to market changes along with retail brands marketing strategies.
- Secured barter deals and cross-promotions with corporate partners to drive profitability and expand market presence.
- Oversaw and developed strategic marketing plans and consultation for clients.
- Led and managed the creative team for content creation and calendars.
- Collaborated with clients to understand their business needs, objectives, and provided solutions that drove results.
- Conducted market research and analysis to identify new opportunities and trends in the industry.
- Monitored and tracked campaign performance, and optimized strategies to maximize ROI.
- Stayed current on industry best practices and innovations to ensure the agency remained competitive and successful in the market.
- Managed to handle the dept. responsibilities with the team during the pandemic.
- Strategically planned and executed events and exhibitions.
- Engaged with influencers and managed the Boutiqaat process.
- Developed and implemented marketing strategies for HD Makeup brand, focusing on revenue growth and market expansion.
- Created and managed annual budgets, tracked spending, and ensured alignment with financial targets.
- Monitored retail sales and product performance to proactively respond to market changes.
- Followed up with product design process from conception to execution.
- Managed HD Makeup brand's Instagram account, including content planning and execution.
- Developed sales channels for the brand (Salon & Retail)
- Plan, coordinate, and execute events from start to finish.
- Collaborate with clients to understand their event objectives.
- Coordinate with vendors / venues to ensure successful events.
- Provide on-site supervision during event execution
- Develop and implement digital strategies for clients to meet business objectives.
- Manage and optimize digital campaigns across various channels.
- Analyze performance data to make data-driven recommendations for improvements.
- Campaign report to show results and insights.
Business Marketing.
