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Kavita Mittal, Brand Manager

Kavita Mittal

Brand Manager·Beverly Hills Polo Club

United Arab Emirates

Diploma, Digital Marketing

Work experience

Total years of experience: 12 years, 0 months

Brand Manager

June 2019 - November 2019

Beverly Hills Polo Club

Dubai, United Arab Emirates

June 2019 - November 2019

Overseeing the Fragrance range of Beverly Hills Polo Club brand.
• Handled the Brand strategy including setting brand guidelines and style guides.
• Created and managed all marketing collaterals.
• Led the internal design team.
• Managed Brand compliance and registrations.
• New Product development managed from brief to final execution.
• Managed all new product requirements such as fragrance selection, designs, vendor management.
• Managed the social media for the brand and development of a new website.

Company industry:
FMCG
Job role:
Marketing and PR

Producer

February 2012 - December 2018

INDEPENDENT

Dubai, United Arab Emirates

February 2012 - December 2018

Created award winning commercials and digital content for the social media platforms for some
of the biggest brands.
• Provided end to end solutions: ideation to execution and delivering the final digital content for
brands such as 7-UP, Chevrolet, Coca-Cola, Whisper, Diners' Club and Microsoft.

Company industry:
Video & Film Production
Job role:
Design, Creative, and Arts

Assistant Brand Manager

April 2009 - December 2011

SUPER-MAX INTERNATIONAL

Dubai, United Arab Emirates

April 2009 - December 2011

• Directed advertising agencies to ensure effective brand advertising campaigns (Social, TV, Radio and In-store) are produced and implemented on time and in line with Global, Regional, and Local markets.
• Crafted effective brand merchandising (brochures, posters, promotional/gift items) and other display items relevant to the market and each trade channel.
• Controlled and implemented the brand communication budget, including finalizing media plans, merchandising, sponsorship, and PR programs.
Achievements:
• Strengthened corporate identity by integrating the global brand communication.
• Re-vamped the entire packaging of Super-Max premium disposable range in GCC. This was later replicated across other regions.
• Standardized the existing range and developed new display solutions for modern trade channels.
• Developed a 360° communication and launch plan, including offline and online activities for the two biggest products for 2011. Planned new product launches for KSA, UAE, and Iran.
• Initiated the American Idol sponsorship on Star World in GCC to help the brand associate with the target market.
• Handled sponsorships of events, such as 50 Cents concert and Desert Fusion, and undertook sampling activities to induce trials of the product.
• Initiated Social media for Super-Max and made it an integral part of the marketing plan.

Company industry:
FMCG
Job role:
Marketing and PR

Brand Executive

June 2007 - April 2009

SUPER-MAX INTERNATIONAL

Dubai, United Arab Emirates

June 2007 - April 2009

• Acted as a client service executive to streamline all jobs coming to the internal design team and make sure of timely delivery of all projects.
• Developed creative briefs for packaging and POS designs.
• Interacted with suppliers to procure packaging material and gift items.
• Liaised with advertising agencies for production of displays and POS material.

Company industry:
FMCG
Job role:
Marketing and PR

Education

Wharton School of the University of Pennsylvania

December 2019

December 2019

Diploma, Digital Marketing

United Arab Emirates

S P JAIN CENTRE OF MANAGEMENT

January 2007

January 2007

Master's degree, Marketing

United Arab Emirates

GPA (point): 3.40 out of 4

GPA (point): 3.40 out of 4

• Rank: 2nd in the batch • Dean’s List for Academic Excellence

UNIVERSITY OF WOLLONGONG

January 2005

January 2005

Bachelor's degree, Accountancy

United Arab Emirates

Skills

Brand PR
Expert
Brand PR
Expert
Product Sampling
Expert
Product Sampling
Expert
MARKETING
Expert
MARKETING
Expert
ADOBE STREAMLINE
Expert
ADOBE STREAMLINE
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BROCHURE DESIGN
Expert
BROCHURE DESIGN
Expert
BUDGETING
Expert
BUDGETING
Expert
CORPORATE IDENTITY
Expert
CORPORATE IDENTITY
Expert
DELIVERY
Expert
DELIVERY
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MAX
Expert
MAX
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
Brand PR
Expert
Brand PR
Expert
Product Sampling
Expert
Product Sampling
Expert

Languages

English

Expert

French

Expert

Hindi

Expert

Hobbies and interests

Travelling

Running a high engagement Instagram page called "the.binge.travellers"