Brand Manager
Beverly Hills Polo Club
Total years of experience :12 years, 0 Months
Overseeing the Fragrance range of Beverly Hills Polo Club brand.
• Handled the Brand strategy including setting brand guidelines and style guides.
• Created and managed all marketing collaterals.
• Led the internal design team.
• Managed Brand compliance and registrations.
• New Product development managed from brief to final execution.
• Managed all new product requirements such as fragrance selection, designs, vendor management.
• Managed the social media for the brand and development of a new website.
Created award winning commercials and digital content for the social media platforms for some
of the biggest brands.
• Provided end to end solutions: ideation to execution and delivering the final digital content for
brands such as 7-UP, Chevrolet, Coca-Cola, Whisper, Diners' Club and Microsoft.
• Directed advertising agencies to ensure effective brand advertising campaigns (Social, TV, Radio and In-store) are produced and implemented on time and in line with Global, Regional, and Local markets.
• Crafted effective brand merchandising (brochures, posters, promotional/gift items) and other display items relevant to the market and each trade channel.
• Controlled and implemented the brand communication budget, including finalizing media plans, merchandising, sponsorship, and PR programs.
Achievements:
• Strengthened corporate identity by integrating the global brand communication.
• Re-vamped the entire packaging of Super-Max premium disposable range in GCC. This was later replicated across other regions.
• Standardized the existing range and developed new display solutions for modern trade channels.
• Developed a 360° communication and launch plan, including offline and online activities for the two biggest products for 2011. Planned new product launches for KSA, UAE, and Iran.
• Initiated the American Idol sponsorship on Star World in GCC to help the brand associate with the target market.
• Handled sponsorships of events, such as 50 Cents concert and Desert Fusion, and undertook sampling activities to induce trials of the product.
• Initiated Social media for Super-Max and made it an integral part of the marketing plan.
• Acted as a client service executive to streamline all jobs coming to the internal design team and make sure of timely delivery of all projects.
• Developed creative briefs for packaging and POS designs.
• Interacted with suppliers to procure packaging material and gift items.
• Liaised with advertising agencies for production of displays and POS material.
• Rank: 2nd in the batch • Dean’s List for Academic Excellence